Palm Angels

Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Elwood

Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. In 2008, Elwood experienced a revival under […]
Stella McCartney

Stella McCartney: Sustainable Luxury with a Modern Feminine Touch Origins and Founding Stella McCartney launched her eponymous label in 2001 in partnership with the luxury conglomerate Kering, becoming one of the first high-profile designers to champion sustainable fashion in the luxury market. The daughter of music legend Paul McCartney and photographer Linda McCartney, Stella grew up with a strong appreciation for nature, ethical values, […]
Minnow

Minnow: Elevated Swimwear and Coastal-Inspired Style for the Whole Family Origins and Founding Minnow was founded in 2016 by Morgan Smith, a Southern California native with a passion for creating timeless, coastal-inspired swimwear for children and families. Drawing inspiration from her own family and life by the sea, Smith envisioned a brand that celebrates simplicity, quality, and playful elegance. Now based in Charleston, South […]
Reiss

Reiss: Contemporary Elegance in British Fashion Origins and Founding Reiss was established in 1971 by David Reiss in London, England, initially as a men’s tailoring store. Over the years, the brand evolved into a full-fledged contemporary fashion label for men and women, offering a curated selection of tailored pieces, timeless staples, and modern eveningwear. Reiss is renowned for its ability to blend classic British tailoring with modern […]
Off White

Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
Love Shack Fancy

LoveShackFancy: Whimsical Romance in Fashion Origins and Founding LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, […]
Vilebrequin

Saint-Tropez to the World: Vilebrequin’s Sun-Soaked Legacy Origins and Founding Vilebrequin was born in 1971 in the sun-drenched coastal town of Saint-Tropez, France. It was the brainchild of Fred Prysquel, a photographer and motorsport enthusiast who wanted to create bold, comfortable swim shorts inspired by surfers and speedboats. He designed the first pair on a […]
Cult Gaia

Cult Gaia: Sculptural Elegance Meets Functional Art Origins Cult Gaia was founded in 2012 by Jasmin Larian Hekmat in Los Angeles, California. The brand’s name combines “Cult,” reflecting its dedicated following, and “Gaia,” the goddess of Mother Earth, symbolizing creativity and natural beauty. Initially focusing on flower crowns, Cult Gaia quickly gained recognition for its unique approach to fashion accessories. Ownership Cult Gaia […]
Thom Browne

The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]