AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Dion Lee
THIS BRAND IS NO LONGER ACTIVE Founding and Vision Dion Lee, an Australian designer, founded his eponymous fashion brand in 2009. Known for its innovative designs and architectural precision, the brand quickly gained recognition both in Australia and internationally. Dion Lee’s vision is to merge traditional tailoring with experimental construction techniques, creating garments that are […]
Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation.The brand became renowned […]
Thom Browne
The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]
Burberry
Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]
Casa Blanca
Retro Romance and Après-Sport Luxury: The World of Casablanca Origins and Founding Casablanca was founded in 2018 by French-Moroccan designer Charaf Tajer. Drawing inspiration from his dual heritage, the brand blends Parisian elegance with the vibrant spirit of Morocco. The name “Casablanca” pays homage to the city where Tajer’s parents met, encapsulating a narrative of love, culture, […]
Rowing Blazers
Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]
Sezane
French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]
Aspinal of London
Aspinal of London: Timeless British Luxury and Craftsmanship Origins and Founding Aspinal of London was founded in 2001 by Iain Burton with the vision of creating refined, luxury leather goods that epitomize British elegance and craftsmanship. Initially focused on designing stationery and handcrafted leather-bound notebooks, Aspinal quickly expanded into a full-fledged luxury brand known for its high-quality handbags, accessories, […]