Talentless

Origins and Founding

Talentless was founded in 2018 by Scott Disick, a television personality and entrepreneur best known for his role on Keeping Up with the Kardashians. Disick launched the brand as a response to critics of his fame, embracing the term “talentless” with irony while building a brand that champions quality, comfort, and understated luxury. Based in Los Angeles, Talentless offers premium essentials that celebrate modern minimalism and everyday wearability.

Ownership and Leadership

Scott Disick remains the driving force behind Talentless, overseeing its branding and creative direction. With his understanding of celebrity culture and modern fashion trends, Disick has positioned Talentless as a key player in the luxury basics market. The brand’s focus on premium fabrics, clean aesthetics, and wearable silhouettes reflects his commitment to delivering timeless essentials for a contemporary audience.

Aesthetic and Notable Pieces

Talentless is defined by its clean, minimalist aesthetic, focusing on elevated basics crafted with high-quality materials. The brand’s designs prioritize comfort and versatility, making them staples for everyday wear.
Signature pieces include:

Premium Hoodies and Sweatshirts: Crafted from ultra-soft cotton blends with oversized fits and muted color palettes, these are a cornerstone of the brand’s offerings.

Essential Tees: Featuring classic crewneck designs, heavyweight construction, and relaxed fits, Talentless T-shirts are designed to last and remain stylish across seasons.

Loungewear Sets: Matching sweatpants and hoodies in neutral tones like black, gray, and beige, catering to the athleisure trend with a luxurious twist.

Outerwear: Jackets and bombers with understated branding, combining utility with elegance.

Graphic Tees: Occasionally featuring cheeky nods to its name, such as the phrase “Talentless” emblazoned across the chest.
Talentless focuses on a muted, monochromatic color palette that underscores its minimalist ethos, with occasional seasonal drops that introduce bold tones or limited-edition designs.

Legacy and Influence

Talentless has carved out a niche in the premium basics market, offering essentials that prioritize quality over flashiness. Its ability to merge luxury materials with casual, laid-back designs has contributed to the rise of elevated streetwear and athleisure as dominant trends in contemporary fashion.
The brand’s embrace of understated branding contrasts with logo-heavy streetwear, appealing to a demographic that values subtlety and timelessness. Talentless has also embraced direct-to-consumer (DTC) strategies, creating a seamless online shopping experience that has resonated with its target audience.

Famous Fans and Cultural Impact

Thanks to its founder’s high-profile status, Talentless has become a favorite among celebrities, influencers, and style-conscious individuals. Kylie Jenner, Sofia Richie, and Addison Rae have all been seen sporting Talentless pieces, further amplifying its visibility in pop culture.
The brand’s minimal, versatile designs have also made it a staple in social media aesthetics, often featured in curated wardrobe posts and “off-duty” celebrity looks. This integration into both celebrity culture and everyday fashion has solidified Talentless as a lifestyle brand that resonates with a modern, fashion-savvy audience.

Redefining Modern Essentials

Talentless embodies a new approach to everyday fashion—one that emphasizes luxury, simplicity, and authenticity. By creating elevated basics that are both stylish and practical, Scott Disick has built a brand that speaks to individuals who value timeless pieces that effortlessly fit into their lives.
Under Disick’s leadership, Talentless continues to grow, offering high-quality designs that redefine what it means to be both effortless and luxurious in the world of casual fashion.