Flook The Label: Bohemian Minimalism with Island Roots
Origins
Flook The Label was founded in 2012 by British designer Nikki Flook. Born out of a deep connection to craftsmanship and travel, the brand found its creative home in Bali, Indonesia, where Nikki collaborated closely with local artisans to bring her vision to life. From the beginning, Flook offered more than just resortwear—it presented a lifestyle rooted in freedom, femininity, and a slow, intentional pace.
Ownership
Still led by its founder Nikki Flook, the brand continues to operate under her direction both creatively and ethically. She remains hands-on in every part of the process, ensuring that Flook stays true to its artisanal roots and storytelling ethos.
Aesthetic
Flook is best known for its refined bohemian aesthetic—minimal yet sensual, natural yet polished. Its collections blend handmade textures like crochet and macramé with flowing cuts, neutral tones, and earthy femininity. Whether you’re on a tropical escape or simply channeling vacation energy, Flook pieces evoke a relaxed luxury that feels both grounded and ethereal. Each design is created with intention, meant to enhance movement and celebrate the female form.
Signature Pieces
- Melani Dress – A signature crochet gown with plunging neckline and dramatic open back.
- Elysia Dress – A minimalist knit silhouette accented with a bold, cinched waist.
- Thalia Dress – A sheer halter maxi that moves like a breeze and flatters from every angle.
- Zahira Wrap Dress – A versatile wrap piece in coconut-toned hues with subtle detailing.
- Dakari Dress – A long-sleeve mini with deep neckline and intricate crochet construction.
Legacy
While relatively young, Flook has made a distinct impact in the world of resort and vacation dressing, proving that ethically made fashion can also be covetable and editorial. It helped usher in a wave of contemporary brands merging craftsmanship with sensual design, particularly in the Bali-based fashion scene.
Famous Fans
- Candice Swanepoel
- Olivia Culpo
- Rocky Barnes
The Future
As it continues to grow, Flook The Label is expanding its global reach while preserving the artisanal, small-batch philosophy it was founded on. With limited-edition drops, refined capsule collections, and design collaborations in the works, the brand shows no signs of straying from its slow, story-driven approach. Expect more texture, more intention, and more timeless pieces that travel well—no matter the destination.
