Jet Set Heat: Sommer Swim’s Sultry Minimalism
Origins and Founding
Sommer Swim was founded in 2016 by Anna-Maria Sommer, an Australian-born designer inspired by the glamorous beach destinations of Europe. Created for the modern sunseeker, the brand quickly became a go-to for luxe, high-cut swimwear made for vacations that never end. With a focus on minimal coverage and statement styling, Sommer Swim celebrates body confidence, global travel, and elevated sex appeal.
Ownership and Leadership
Still led by founder Anna-Maria Sommer, the brand operates independently and maintains its creative direction from Bali, where it produces its collections using Italian fabrics and artisanal craftsmanship.
Aesthetic and Design Language
Sommer Swim’s aesthetic is ultra-minimal, sultry, and jet-set-approved. Think micro bikinis with sleek straps, glossy finishes, and luxe Italian Lycra designed to sculpt and shine. Styles are bold but elegant, favoring timeless silhouettes in rich jewel tones, creamy neutrals, and glossy metallics. Each piece is named after an exotic locale or muse, reflecting the brand’s global energy and Instagram-worthy appeal.
Notable Pieces
- Joplin Top & Naomi Bottom – A bestselling triangle bikini set with minimal coverage and a barely-there fit.
- Celene One Piece – A deep-V suit with high-cut legs and a plunge neckline, designed for poolside impact.
- Journey Collection – Limited-edition capsule inspired by luxury resorts, released in earthy hues and textured Lycra.
- Strapless Bandeau Sets – Micro bandeau tops paired with tie-side bottoms for tanning perfection.
- Sommer Swim Sarongs – Lightweight, sheer coverups made to pair seamlessly with the brand’s swimwear.
Famous Fans
- Bella Hadid
- Shanina Shaik
- Vita Sidorkina
- Natasha Oakley
- Rochelle Humes
The Future
Sommer Swim continues to expand its presence at luxury resorts and on global e-commerce platforms with exclusive drops and seasonal capsules. The brand is leaning further into travel content, collaborations with influencers, and resort-ready styling pieces that bring its vision of high-glam swimwear to every sun-drenched destination.
