Etro

Origins and Founding

Etro was founded in 1968 by Gimmo Etro in Milan, Italy. Initially specializing in luxury fabrics, the brand quickly gained a reputation for its use of vibrant prints, intricate patterns, and rich textures. By the 1980s, Etro expanded into ready-to-wear collections, introducing its now-iconic paisley motif, which has become synonymous with the brand’s identity.
Rooted in Italian craftsmanship and artistic heritage, Etro embodies a spirit of bohemian refinement, blending vintage-inspired designs with modern luxury.

Aesthetic and Notable Pieces

Etro is celebrated for its eclectic, bohemian aesthetic, offering designs that feature vivid color palettes, luxurious fabrics, and a mix of traditional and avant-garde patterns. The brand seamlessly combines historical references with contemporary silhouettes, creating collections that feel both timeless and forward-thinking.

Signature Pieces

Paisley Prints: Introduced in the 1980s, this swirling, intricate motif has become the hallmark of Etro’s designs, appearing on everything from jackets to scarves.

Tailored Jackets and Coats: Impeccably crafted outerwear with bold prints and textured embellishments, offering a balance of structure and flair.

Flowing Dresses and Blouses: Designs that feature lightweight fabrics, floral patterns, and a relaxed silhouette, perfect for a bohemian aesthetic.

Luxury Accessories: Bags, belts, and shoes adorned with signature patterns and embroidered details, showcasing Etro’s artisanal expertise.

Men’s Wear: Sharp yet artistic tailoring, incorporating bold prints, velvet finishes, and statement outerwear.

Home Collection: A line of plush throws, cushions, and tableware featuring Etro’s distinctive patterns, reflecting the brand’s heritage in textiles.
Every piece captures Etro’s dedication to color, texture, and heritage-inspired design, making it a standout in the world of Italian luxury.

Legacy and Influence

Etro has established itself as a pioneer in modern bohemian luxury, redefining Italian fashion with its ability to blend vintage artistry with contemporary style. Known as the “master of prints,” the brand’s unique approach has made it a favorite among those who appreciate expressive, high-quality fashion.
Etro’s influence extends beyond clothing, with its patterns and prints often referenced in the broader design world, from interiors to fine art.

Famous Fans and Cultural Impact

Etro’s bold, artistic designs have attracted a devoted following of celebrities and style icons. Fans include Nicole Kidman, Rihanna, Kate Moss, Harry Styles, and Diane Kruger, who are often spotted in the brand’s flowing dresses and tailored jackets.
Etro is also a favorite on the red carpet and frequently featured in top fashion publications, solidifying its reputation as a symbol of Italian sophistication and creativity.

The Spirit of Italian Bohemianism

Etro represents the perfect harmony of tradition and innovation, offering designs that celebrate heritage, craftsmanship, and artistic expression. From its signature paisley prints to its exquisitely tailored pieces, the brand captures the essence of luxurious individuality.
With its focus on Italian artistry and timeless elegance, Etro continues to define bohemian luxury, proving that fashion is most powerful when it tells a story.