Rock ‘n’ Roll with Parisian Attitude: Zadig & Voltaire
Origins and Founding
Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n’ roll style. From the start, Zadig & Voltaire positioned itself as the ultimate “cool girl” label: French, edgy, and effortlessly undone.
Ownership and Leadership
Thierry Gillier remains at the helm of the brand as CEO and creative director. Zadig & Voltaire operates over 350 stores worldwide and remains one of France’s most globally visible contemporary labels. Its collections span womenswear, menswear, accessories, and fine fragrance.
Aesthetic and Design Language
Zadig & Voltaire is cool, gritty, and subtly luxe. The brand is known for slouchy cashmere knits, embellished boots, military-inspired jackets, and silk slip dresses paired with leather biker pieces. The color palette is often monochrome with injections of red or metallics, and signature motifs include skulls, wings, and slogans like “Girls Can Do Anything.” The vibe is part Parisian model-off-duty, part rockstar backstage, always with a tomboy edge.
Notable Pieces
- Rock Bags – Studded leather crossbody bags with a wing motif and double zipper detail.
- Cashmere Pullovers – Relaxed-fit sweaters with distressed hems or metallic lettering.
- Military Jackets – Structured outerwear with patches, embroidery, or sequin shoulder panels.
- Biker Boots & Booties – Chunky-soled, zip-detail boots that pair with both dresses and denim.
- Graphic Tees – Washed, vintage-inspired tees with French slogans and grunge references.
Famous Fans
- Kate Moss
- Dua Lipa
- Hailey Bieber
- Vanessa Paradis
- Sofia Richie
The Future
Zadig & Voltaire continues to grow its presence in the U.S., China, and the Middle East while evolving its eco-forward initiatives, including recycled cashmere and vegan leather. With more digital exclusives, edgy collaborations, and gender-fluid collections on the horizon, the brand remains a go-to for everyday rebellion with designer polish.
