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Jaded LDN

Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]

Belle

Belle the Label: Ethereal Femininity with a Global Soul Origins Founded in 2020 by a collective of creatives in Bali, Belle the Label emerged as a response to the desire for clothing that transcends conventional boundaries. Inspired by the island’s natural beauty and vibrant culture, the brand seeks to blend fashion with a sense of freedom […]

Ottolinger

Deconstruction Meets Futurism: Ottolinger’s Artful Chaos Origins and Founding Ottolinger was founded in Berlin in 2015 by Swiss designers Christa Bösch and Cosima Gadient. The label was born out of the designers’ shared desire to disrupt traditional fashion with experimental cuts and raw, unfinished textures. Known for its rule-breaking construction and dystopian edge, Ottolinger quickly […]

Rag & Bone

rag & bone: Urban Sophistication with a British-American Twist Origins Established in 2002 in New York City by Marcus Wainwright and Nathan Bogle, rag & bone was created to blend British tailoring with modern design. The brand quickly gained recognition for its commitment to craftsmanship and urban aesthetic. ​ Ownership In 2024, Guess?, Inc. and WHP Global acquired rag & bone, with Guess? taking over operational assets and both […]

Allsaints

AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]

Acne Studios

Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]

Emily Watson

Emily Watson: Subversive Swimwear with a Demi-Couture Edge Origins Founded in 2020 by Australian designer Emily Watson, the brand quickly carved a niche for itself within Melbourne’s contemporary fashion scene. After graduating from RMIT University, Watson established her namesake label in a Brunswick-based studio, channeling a love of sculptural form and playful nostalgia into a […]

Golden Goose

Golden Goose: Artisanal Sneakers with Italian Soul Origins and Founding Golden Goose was founded in 2000 in Venice, Italy, by Francesca Rinaldo and Alessandro Gallo, two young designers with a passion for combining traditional Italian craftsmanship with a modern, urban aesthetic. The brand began with the goal of creating high-quality sneakers that blur the line between luxury and streetwear, offering pieces that feel both unique and timeless. Golden Goose […]

Ann Demeulemeester

Poetic Minimalism and Subversive Romance: Ann Demeulemeester’s Enduring Legacy Origins and Founding Ann Demeulemeester launched her namesake label in 1985 in Antwerp, Belgium, alongside her husband and creative partner, Patrick Robyn. A graduate of the Royal Academy of Fine Arts and a founding member of the avant-garde collective known as the Antwerp Six, Demeulemeester quickly gained […]