Outerknown: Laid-Back Style with a Coastal Influence
Origins and Founding
Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship.
Outerknown blends California-cool aesthetics with a modern, relaxed attitude, offering pieces that feel both effortlessly stylish and functional.
Ownership and Leadership
Kelly Slater remains at the forefront of Outerknown’s creative direction, working alongside John Moore to shape the brand’s identity. Their shared vision of laid-back sophistication continues to drive Outerknown’s evolution in the world of modern casualwear.
Aesthetic and Notable Pieces
Outerknown’s aesthetic is defined by classic silhouettes, relaxed fits, and easygoing textures that reflect a coastal, free-spirited lifestyle. The brand focuses on comfort and wearability, making its collections perfect for everyday dressing and travel.
Signature Pieces
- Blanket Shirts: One of the brand’s most recognizable designs, these ultra-soft flannel shirts offer warmth and casual sophistication.
- Sur Sweatshirts: Relaxed-fit sweatshirts with a worn-in feel, inspired by surf culture.
- Hightide Joggers: Comfortable, easy-to-wear sweatpants that blend loungewear with effortless street style.
- Relaxed-Fit Chinos: Lightweight and versatile pants that can be dressed up or down.
- Essential Tees: Classic T-shirts with a lived-in feel, designed for layering or solo wear.
- Boardshorts: A nod to Kelly Slater’s surfing roots, featuring functional, comfortable designs with timeless appeal.
Outerknown’s collections prioritize understated luxury, creating staple pieces that never go out of style.Legacy and Influence
Outerknown has made a name for itself in modern casualwear, redefining coastal-inspired fashion with an emphasis on effortless, everyday elegance. The brand’s aesthetic resonates with surfers, travelers, and those who appreciate laid-back sophistication.
Its commitment to quality and timeless essentials ensures Outerknown remains a go-to for individuals who value comfort without sacrificing style.Famous Fans and Cultural Impact
Outerknown has been embraced by celebrities and tastemakers who appreciate its relaxed yet refined aesthetic. Fans include Chris Hemsworth, Matthew McConaughey, Jason Momoa, and Leonardo DiCaprio, who have all been seen wearing the brand’s signature pieces.
The brand’s designs frequently appear in lifestyle editorials and fashion publications, reinforcing its reputation as a leader in modern, effortless dressing.Effortless Style for the Modern Explorer
Outerknown embodies coastal cool and everyday luxury, offering easygoing essentials that transition seamlessly from beach to city life. From its signature Blanket Shirts to its relaxed-fit joggers, the brand provides timeless, travel-friendly clothing that feels as good as it looks.
With a focus on versatility, craftsmanship, and laid-back sophistication, Outerknown continues to define modern casualwear, proving that great style is always effortless.
