Founding and Vision
Outerknown, founded by professional surfer Kelly Slater and designer John Moore in 2015, is a California-based fashion brand dedicated to sustainability and style. The brand was born out of Slater and Moore’s shared vision to create high-quality, stylish clothing that respects the planet and its people. Outerknown’s mission is to blend sustainability with timeless design, offering consumers eco-friendly fashion that doesn’t compromise on quality or aesthetics.
Design Philosophy
Sustainability and Innovation
Outerknown’s design philosophy revolves around sustainability and innovation. The brand focuses on using organic, recycled, and regenerated materials to create its collections. Outerknown is committed to reducing its environmental footprint through ethical manufacturing processes and sustainable sourcing. This dedication to sustainability ensures that each piece not only looks good but also has a positive impact on the planet.
Coastal and Timeless
Inspired by the coastal lifestyle, Outerknown’s designs are both relaxed and refined. The brand aims to create timeless pieces that capture the spirit of coastal living, blending casual comfort with sophisticated style. Outerknown’s collections are versatile, designed to transition seamlessly from the beach to the city, reflecting a laid-back yet polished aesthetic.
Famous Pieces
The Blanket Shirt
One of Outerknown’s most iconic pieces is the Blanket Shirt. Known for its cozy feel and durable fabric, this shirt is crafted from heavyweight organic cotton and features a relaxed fit. The Blanket Shirt exemplifies Outerknown’s commitment to combining comfort and sustainability, making it a favorite for those who appreciate versatile, eco-friendly fashion.
The Apex Trunks
Another standout item is the Apex Trunks, developed in collaboration with Kelly Slater. These high-performance board shorts are made from recycled materials and are designed for maximum flexibility and durability. The Apex Trunks reflect Outerknown’s ability to merge functionality with sustainable innovation, catering to both surfers and style enthusiasts.
Celebrity Endorsements
Influential Fans
Outerknown has garnered a significant following among celebrities and influencers who value the brand’s sustainable and stylish designs. High-profile figures such as Leonardo DiCaprio, Gisele Bündchen, and Chris Hemsworth have been seen wearing Outerknown pieces, showcasing the brand’s wide appeal and influence in the fashion industry.
Social Media Presence
The brand leverages social media to connect with its audience and promote its collections. Collaborations with top fashion influencers help Outerknown reach a broader audience, highlighting the sustainability and versatility of its pieces. Influencers often feature Outerknown clothing in their posts, demonstrating how the brand’s designs can be styled for various occasions.
Product Range
Men’s and Women’s Clothing
Outerknown offers a comprehensive range of men’s and women’s clothing, including shirts, tops, trousers, dresses, outerwear, and swimwear. Each piece is designed with a focus on sustainability and style, featuring eco-friendly fabrics and timeless designs. The brand’s use of organic and recycled materials ensures that every item is both luxurious and environmentally responsible.
Accessories
In addition to clothing, Outerknown also features a selection of accessories such as hats, bags, and scarves. These items are designed to complement the main clothing line, providing customers with a complete, cohesive look. The accessories maintain the same focus on quality and sustainability, ensuring they are both practical and stylish.
Collaboration and Innovation
Outerknown is known for its innovative collaborations, such as those with artist and activist Shepard Fairey and various environmental organizations. These partnerships often result in limited-edition pieces that blend the distinct styles of both parties while promoting important sustainability messages. These collaborations help keep the brand fresh and relevant, attracting new fans and retaining loyal customers.
Cultural Impact
Promoting Sustainable Fashion
Outerknown plays a significant role in promoting sustainable fashion by creating stylish, high-quality clothing that minimizes environmental impact. The brand’s innovative approach has set new standards in the fashion industry, inspiring other designers and influencing trends. Outerknown’s commitment to sustainability resonates with consumers, encouraging a more responsible approach to fashion.
Building a Conscious Community
The brand is dedicated to building a conscious community around its vision of sustainable style. Outerknown actively engages with its customers through social media, events, and collaborations, fostering a sense of connection and shared appreciation for eco-friendly fashion. This focus on community helps strengthen Outerknown’s identity and loyalty among its followers.
Conclusion
Outerknown stands out in the fashion industry for its sustainable designs and commitment to quality craftsmanship. Since its founding, the brand has consistently delivered stylish, eco-friendly pieces that resonate with modern, fashion-forward individuals. With its dedication to innovation, sustainability, and community, Outerknown continues to set trends and redefine the standards of contemporary fashion.
