Salomon

Salomon: From Alpine Workshops to Global Outdoor Innovators Origins Founded in 1947 in Annecy, nestled within the French Alps, Salomon began as a small family-run workshop. François Salomon, alongside his wife Jeanne and son Georges, initially focused on producing saw blades before transitioning to crafting steel edges for skis. This pivot marked the brand’s entry into the winter sports arena, laying the groundwork […]

Outerknown

Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship. Outerknown blends California-cool aesthetics with a modern, relaxed […]

Roark

Built for the Journey: Roark’s Rugged Style Philosophy Origins and Founding Roark was founded in 2010 in Laguna Beach, California by Ryan Hitzel. What began as a surf and travel-inspired storytelling project turned into a full-fledged adventure lifestyle brand—offering rugged, utilitarian menswear and gear built for movement, spontaneity, and the road less traveled. With each […]