Love Shack Fancy

Origins and Founding

LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, vintage-inspired, and unabashedly feminine.
Based in New York City, LoveShackFancy has since grown into a global lifestyle brand, offering clothing, accessories, and home décor that capture a sense of nostalgia and playful elegance.

Ownership and Leadership

Rebecca Hessel Cohen continues to lead LoveShackFancy as its creative director, ensuring every collection reflects the brand’s vision of modern romance and timeless beauty. Her dedication to celebrating femininity and vintage craftsmanship has made LoveShackFancy a household name in luxury bohemian fashion.

Aesthetic and Notable Pieces

LoveShackFancy is synonymous with romantic, vintage-inspired designs, featuring delicate florals, intricate lace, and soft, pastel color palettes. The brand’s pieces exude a sense of whimsy and femininity, making them ideal for everything from beach getaways to garden parties.

Signature Pieces

Tiered Maxi Dresses: Flowing silhouettes adorned with floral prints, lace trims, and ruffled details, perfect for both casual and formal occasions.

Smocked Tops and Skirts: Flirty, cropped designs with elasticized details, often paired for a coordinated look.

Knitted Cardigans: Chunky knits in pastel hues and delicate pointelle patterns, blending cozy comfort with vintage charm.

Eyelet Lace Blouses: Feminine tops featuring puffed sleeves, high necklines, and embroidered details.

Accessories: Romantic headbands, handbags, and vintage-inspired jewelry that complement the brand’s clothing collections.
LoveShackFancy’s designs often incorporate handcrafted elements and textile techniques, such as embroidery, crochet, and hand-dyeing, emphasizing its dedication to artisanal craftsmanship.

Legacy and Influence

LoveShackFancy has redefined modern bohemian fashion, offering a fresh take on vintage romance that appeals to a wide audience. The brand’s ability to evoke a sense of nostalgia while remaining contemporary has earned it a loyal following and a prominent place in luxury fashion.
Its collections are designed to be seasonless, encouraging thoughtful consumption and fostering a connection to timeless style.

Famous Fans and Cultural Impact

LoveShackFancy has become a favorite among celebrities, influencers, and tastemakers. Fans include Taylor Swift, Selena Gomez, Margot Robbie, and Vanessa Hudgens, who are often spotted wearing the brand’s romantic dresses and whimsical separates.
The brand’s pieces frequently appear in editorials for Vogue, Elle, and Harper’s Bazaar, as well as on social media, where its dreamy aesthetic inspires countless stylists and content creators.

Expanding the LoveShackFancy World

LoveShackFancy has extended its romantic vision into home décor and collaborations, offering items such as floral bedding, table linens, and vintage-inspired furniture. Partnerships with brands like Target and Morgan Lane have introduced LoveShackFancy’s aesthetic to new audiences, blending luxury with accessibility.
The brand’s flagship stores in New York, Los Angeles, and beyond are designed as immersive experiences, showcasing its dreamy, vintage-inspired world through carefully curated interiors and décor.

Timeless Romance for the Modern Era

LoveShackFancy is more than a clothing brand—it’s a celebration of beauty, femininity, and the art of dressing up. Rebecca Hessel Cohen’s vision of creating timeless pieces that tell a story has made LoveShackFancy a go-to for those who embrace romantic elegance in their everyday lives.
With its commitment to craftsmanship, vintage-inspired design, and a growing lifestyle presence, LoveShackFancy continues to inspire women to live a life filled with charm, whimsy, and romance.