Modern Basics with Nordic Cool: Arket’s Refined Essentials

Origins and Founding

Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian heritage and functional design.

Ownership and Leadership

Arket is part of H&M Group but operates independently with its own design team and concept stores across Europe and Asia. The brand’s leadership focuses on traceable sourcing, circular production, and long-wearing pieces that prioritize durability and simplicity.

Aesthetic and Design Language

Arket’s aesthetic is utilitarian minimalism with a luxe touch. The color palette is grounded in neutrals—grays, navy, beige, and forest green—with occasional pops of primary hues. Cuts are relaxed but intentional, often gender-neutral, and designed to be layered. Fabrics include organic cotton, recycled wool, and traceable alpaca, giving the brand a premium feel at an accessible price point. The overall vibe? Museum gift shop meets Nordic uniform.

Notable Pieces

• Wool Blend Coats – Classic single- or double-breasted styles in heavyweight, sustainable wool.
• Boxy T-Shirts – Crisp organic cotton tees with modern proportions and unisex appeal.
• Overshirts and Work Jackets – Structured cotton or denim layers ideal for transitional dressing.
• Tailored Trousers – Elevated basics with pleated fronts and elasticized waists for a comfortable fit.
• Everyday Knitwear – Merino and alpaca-blend sweaters with clean necklines and architectural drape.

Famous Fans

• Anouk Yve
• Linda Tol

The Future

Arket continues to lead in sustainable basics and circular production, offering repair services, textile recycling, and full material transparency. As the brand expands into more markets and home/lifestyle goods, it remains a key player in the rise of quiet luxury, slow fashion, and everyday minimalism done right.

Q&A

Who owns Arket?
H&M Group.

When did Arket launch?
2017.

What is Arket known for?
Nordic minimalism, quality basics, solid outerwear, and calm store design.

Is Arket good quality?
Yes. Fabrics feel considered. Cuts stay clean and durable.

Arket vs COS—what’s different?
Arket skews utilitarian and practical. COS leans sculptural and design-forward.

Arket vs Uniqlo?
Arket feels more premium in fabric and trim. Uniqlo pushes technical value.

Does Arket run true to size?
Mostly. Many pieces cut slightly boxy. Size down for a neater line.

Are Arket coats warm?
Yes, especially wool blends and down styles. Layer for deep winter.

Best first Arket buy?
A wool coat, heavyweight tee, or merino knit. They define the brand.

Do Arket T-shirts hold shape?
Yes. Heavy jersey resists twist. Wash cold and air dry.

Are Arket jeans true to size?
Generally. Rigid denim softens with wear. Stretch blends hold shape.

How do Arket shoes fit?
Usually true to size. Wide feet may prefer half-size up.

Are Arket leather boots good?
Yes. Sturdy leather and solid soles. Break in with thick socks.

Does Arket sell kids and home?
Yes. Kidswear, kitchenware, and small home goods sit beside apparel.

Does Arket have cafés?
Many stores include a Nordic-inspired café. Simple menus, seasonal ingredients.

Where are Arket clothes made?
Across trusted European and Asian factories. Origin varies by style.

Is Arket sustainable?
It emphasizes traceability and responsible materials. Check fiber and origin notes on each piece.

Does Arket use real cashmere and merino?
Yes. You’ll also see recycled or certified blends in-season.

How should I wash Arket knits?
Cold, gentle cycle or hand wash. Lay flat to dry. Avoid heat.

Do Arket clothes shrink?
Heat causes shrink. Wash cold and air dry to preserve size.

Are sizes listed in EU or US?
EU-centric. Size charts include US/UK conversions.

Does Arket ship internationally?
Yes, to many regions. Duties and timelines vary. (As of 11/6/25 they do not ship to the US)