New Arrivals

Cool and Clean: Inside the New Arrivals Uniform Origins and Founding New Arrivals was founded in 2017 in Sydney, Australia by designer Tayla Broad. The brand quickly gained traction among style editors and minimalists for its polished approach to trend-forward essentials. Born from a desire to create wardrobe staples with a twist, New Arrivals emphasizes […]

Patbo

Embellished and Empowered: The Bold World of PatBO Origins and Founding PatBO was founded in 2012 by Brazilian designer Patricia Bonaldi in Uberlândia, Brazil. After rising to fame with her namesake couture line, Bonaldi launched PatBO as a more accessible ready-to-wear brand that still carried her signature glamour and artisan roots. Merging red carpet drama […]

Marc Nolan

Classic with a Kick: Marc Nolan’s Take on Modern Menswear Origins and Founding Marc Nolan was launched in 2018 in Chicago by founder Sebastian Malczewski. Tired of seeing high-design men’s footwear priced out of reach, he created Marc Nolan to deliver bold, elevated shoes with a fashion edge—without the luxury markup. With a focus on […]

Gabriela Hearst

Conscious Craftsmanship at the Highest Level: Gabriela Hearst’s Quiet Power Origins and Founding Gabriela Hearst launched her eponymous label in 2015, blending her Uruguayan heritage with New York sophistication and a deeply rooted ethos of sustainability. A former model and the creative force behind luxury menswear label Candela, Hearst founded her namesake brand to create […]

Oak + Fort

Oak + Fort: Minimalist Fashion for Modern Living Origins and Founding Oak + Fort was founded in 2010 in Vancouver, Canada, with the mission to create accessible minimalist fashion for individuals seeking understated yet stylish designs. The brand’s founders, whose names remain intentionally low-profile to reflect the brand’s focus on its products rather than personalities, sought to redefine modern fashion with […]

Cara Cara

Effortless Glamour in Bloom: The World of Cara Cara Origins and Founding Cara Cara was founded in 2019 by friends Katie Hobbs, Sasha Martin, and Katie Mactier in New York City. The trio bonded over their shared appreciation for vintage textiles, romantic silhouettes, and the dream of creating wardrobe pieces that could transport you—whether you’re […]

Viktoria & Woods

Viktoria & Woods: Effortless Australian Luxury Origins and Founding Viktoria & Woods was founded in 2004 in Melbourne, Australia, by Margie Woods, with a vision to create timeless wardrobe staples that blend effortless elegance with understated luxury. The brand began with a singular focus on merino wool pieces, establishing its foundation in high-quality, sustainable materials. Over the years, Viktoria & Woods has expanded its […]

Blackbough

Blackbough Swim: Tropical Soul Meets Modern Swimwear Origins Founded in 2017 by Jemina Ty, Blackbough Swim began as a personal project in her bedroom in the Philippines. Driven by a desire to create the perfect, no-nonsense bikini for beach lounging, Ty transformed her passion into a global swimwear brand. The brand’s name, “Blackbough,” reflects its commitment to […]

House of Dagmar

House of Dagmar: Modern Scandinavian Minimalism with a Timeless Edge Origins and Founding House of Dagmar was founded in 2005 by sisters Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam in Stockholm, Sweden. The brand was named after their grandmother, Dagmar, a skilled tailor whose commitment to craftsmanship and timeless style became the foundation of the brand’s ethos. Inspired by their grandmother’s legacy, the […]