Free People
Bohemian Spirit, Free-Wheeling Style: The World of Free People Origins and Founding Free People began in the 1970s as a small boutique in West Philadelphia, created by Dick Hayne—who later went on to found Urban Outfitters. Relaunched in 2001 under the Urban Outfitters, Inc. umbrella, Free People was reimagined as a contemporary bohemian brand for […]
Stella McCartney
Stella McCartney: Sustainable Luxury with a Modern Feminine Touch Origins and Founding Stella McCartney launched her eponymous label in 2001 in partnership with the luxury conglomerate Kering, becoming one of the first high-profile designers to champion sustainable fashion in the luxury market. The daughter of music legend Paul McCartney and photographer Linda McCartney, Stella grew up with a strong appreciation for nature, ethical values, […]
Andie Swim
Fit Comes First: The Confidence-Driven World of Andie Swim Origins and Founding Andie Swim was founded in 2017 by Melanie Travis with a simple yet impactful goal: to make swimwear shopping easier, more comfortable, and more inclusive for women. After countless disappointing shopping experiences, Travis launched the brand as a direct-to-consumer line offering sleek, well-fitting […]
God Saves Queens
God Save Queens: Lingerie Made to Be Seen Origins God Save Queens was founded in 2014 by Polish designer Karolina Preiss. What began as a daring lingerie label quickly evolved into a cult brand redefining how women wear and view intimate apparel. From her studio in Łódź, Poland, Preiss created a line that blended femininity […]
Base Range
Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
Marine Serre
Dystopian Couture: Marine Serre’s Visionary World Origins and Founding Marine Serre launched her namesake label in 2017 after winning the prestigious LVMH Prize at just 25 years old. A graduate of La Cambre in Brussels and a former designer at Balenciaga and Dior, Serre emerged with a sharply futuristic vision—melding couture craftsmanship with performancewear, upcycling, […]
Natori
Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]
Fanci Club
Fanci Club: Y2K Seduction with a Vietnamese Soul Origins Fanci Club was founded in 2020 by Vietnamese designer Khanh Duy Tran. Initially starting as a personal project, the brand quickly gained recognition for its unique blend of vintage inspiration and contemporary design. Based in Ho Chi Minh City, Fanci Club reflects Tran’s vision of creating fashion that […]
Reiss
Reiss: Contemporary Elegance in British Fashion Origins and Founding Reiss was established in 1971 by David Reiss in London, England, initially as a men’s tailoring store. Over the years, the brand evolved into a full-fledged contemporary fashion label for men and women, offering a curated selection of tailored pieces, timeless staples, and modern eveningwear. Reiss is renowned for its ability to blend classic British tailoring with modern […]
Agent Provocateur
Agent Provocateur: The Pinnacle of Provocative Luxury Origins and Founding Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees in Soho, London. Born out of a desire to redefine lingerie as both sensual and empowering, the brand broke away from traditional perceptions of underwear. Corré, the son of iconic designer Vivienne Westwood, infused the brand with a rebellious, boundary-pushing ethos, […]