Natori: East-Meets-West Elegance in Luxury Fashion
Origins and Founding
Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion.
What started as a single embroidered nightgown inspired by a traditional Filipino blouse quickly evolved into a global fashion empire, known for its sensual yet sophisticated designs.
Ownership and Leadership
Josie Natori remains at the helm as CEO and creative director, ensuring the brand stays true to its heritage of luxury, femininity, and artistry. Under her leadership, Natori has expanded into home decor, accessories, and couture collections, solidifying its place in the luxury lifestyle space.
Aesthetic and Notable Pieces
Natori is defined by its bold prints, rich fabrics, intricate embroidery, and flattering silhouettes that cater to both comfort and sensuality. The brand’s designs exude confidence and elegance, making them staples for women who appreciate timeless sophistication with an exotic twist.
Signature Pieces
- Feathers Bra Collection – The best-selling lingerie line, loved for its delicate lace details, second-skin comfort, and impeccable fit.
- Silk Sleepwear & Kimonos – Flowing, opulent robes and chemises crafted from silk and fine modal, embodying romantic luxury.
- Natori Caftans & Loungewear – Artisanal, hand-embroidered caftans and elegant loungewear designed for chic, effortless dressing at home and beyond.
- Ready-to-Wear Dresses & Separates – Fashion-forward, modern pieces with East-meets-West influences, ideal for both everyday wear and special occasions.
- Home Collection – Sumptuous bedding, rugs, and decor that reflect the brand’s commitment to artistry and craftsmanship.
Each piece embodies grace, elegance, and a touch of exoticism, making Natori a go-to for women who love statement-making yet timeless designs.Legacy and Influence
For over four decades, Natori has led the industry in luxury lingerie and lifestyle fashion, redefining intimates, loungewear, and resortwear with its global aesthetic and commitment to craftsmanship. The brand’s fusion of culture, art, and fashion has set it apart, inspiring generations of modern, confident women.
Famous Fans and Cultural Impact
Natori’s designs have been worn by Hollywood icons, supermodels, and high-profile tastemakers, earning its place in Vogue, Harper’s Bazaar, and Elle. Celebrities like Michelle Obama, Rihanna, and Cate Blanchett have all been spotted in Natori’s signature silk robes and lingerie, proving that luxury and comfort can go hand in hand.
The Future of Natori
Natori continues to evolve while staying true to its East-meets-West philosophy, expanding into new markets, collaborations, and sustainable luxury. With its focus on artistic craftsmanship, timeless silhouettes, and unparalleled elegance, the brand remains a powerhouse in luxury lifestyle fashion, proving that style is an experience, not just an outfit.
