Bright Swimwear
Bright Swimwear: Scandinavian Sunwear with a Global Glow Origins Bright Swimwear was founded in 2017 by Stockholm natives Maria Johansson and Daniel Sjögren. Rooted in Sweden’s minimalist design ethos, the brand emerged with a mission to create vibrant, timeless swimwear that blends fashion-forward aesthetics with enduring quality. Headquartered in Täby, a suburb of Stockholm, Bright Swimwear draws […]
Palm Angels
Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Selkie
Fantasy in Fabric: Selkie’s Dreamworld of Dresses Origins and Founding Selkie was founded in 2018 by Kimberley Gordon, co-founder of Wildfox Couture, as a celebration of fantasy, femininity, and unapologetic self-expression. Inspired by fairy tales, art history, and childhood nostalgia, the brand launched with one viral puff dress and quickly evolved into a full-fledged fashion […]
New Arrivals
Cool and Clean: Inside the New Arrivals Uniform Origins and Founding New Arrivals was founded in 2017 in Sydney, Australia by designer Tayla Broad. The brand quickly gained traction among style editors and minimalists for its polished approach to trend-forward essentials. Born from a desire to create wardrobe staples with a twist, New Arrivals emphasizes […]
Patbo
Embellished and Empowered: The Bold World of PatBO Origins and Founding PatBO was founded in 2012 by Brazilian designer Patricia Bonaldi in Uberlândia, Brazil. After rising to fame with her namesake couture line, Bonaldi launched PatBO as a more accessible ready-to-wear brand that still carried her signature glamour and artisan roots. Merging red carpet drama […]
Mara Hoffman
Oak + Fort
Oak + Fort: Minimalist Fashion for Modern Living Origins and Founding Oak + Fort was founded in 2010 in Vancouver, Canada, with the mission to create accessible minimalist fashion for individuals seeking understated yet stylish designs. The brand’s founders, whose names remain intentionally low-profile to reflect the brand’s focus on its products rather than personalities, sought to redefine modern fashion with […]
Blackbough
Blackbough Swim: Tropical Soul Meets Modern Swimwear Origins Founded in 2017 by Jemina Ty, Blackbough Swim began as a personal project in her bedroom in the Philippines. Driven by a desire to create the perfect, no-nonsense bikini for beach lounging, Ty transformed her passion into a global swimwear brand. The brand’s name, “Blackbough,” reflects its commitment to […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Left on Friday
Swim That Works as Hard as You Do: Inside Left on Friday Origins and Founding Left on Friday was founded in 2019 by Laura Low Ah Kee and Shannon Savage in Vancouver, Canada. With backgrounds in performance apparel and technical design (formerly at Lululemon), the duo sought to create stylish swimwear that offered real support, […]