Skims

Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]
Boden

Boden: Timeless British Style with a Playful Twist Origins and Founding Boden was founded in 1991 by Johnnie Boden in London, England. Initially launched as a menswear catalog, the brand quickly expanded to include womenswear, childrenswear (Mini Boden), and accessories, catering to the entire family. Boden is known for its vibrant prints, timeless cuts, and a quintessentially British charm that blends tradition with modernity. Boden’s […]
Eberjey

Softness, Styled: Eberjey’s Intimate World of Comfort Origins and Founding Eberjey was founded in 1996 by Ali Mejia and Mariela Rovito with a vision to create lingerie that felt as beautiful as it was comfortable. At a time when overly structured, flashy intimates dominated the market, Eberjey introduced a softer, more feminine alternative that quickly […]
Lunya

Lunya: Luxury Sleepwear for the Modern Woman Origins and Founding Lunya was founded in 2014 by Ashley Merrill with a mission to redefine sleepwear for modern women. Frustrated by the lack of stylish, functional, and comfortable sleepwear, Merrill set out to create a brand that blends luxury with practicality, offering sophisticated, high-quality pieces designed for rest, relaxation, and effortless style. Headquartered in Los Angeles, Lunya has quickly […]
Madewell

Denim and Beyond: Madewell’s Cool-Girl Casual Origins and Founding Madewell was originally founded in 1937 as a workwear company, but the brand most consumers know today was relaunched by J.Crew in 2006 as a women’s denim-focused label. Under the creative lead of former J.Crew head Mickey Drexler, Madewell was reimagined as a youthful, laid-back brand […]
Hugo Boss

Tailored Power, Global Reach: Hugo Boss’ Dual Identity Origins and Founding Hugo Boss was established in 1924 in Metzingen, Germany, originally as a manufacturer of workwear and uniforms. It wasn’t until the post-war era that the brand transitioned into men’s suiting, quickly becoming a cornerstone of modern European tailoring. Today, the brand operates under two […]
Rails

From Button-Downs to Global Cool: Rails’ Laid-Back Luxe Origins and Founding Rails was founded in 2008 by Jeff Abrams in Los Angeles, beginning with a single ultra-soft plaid shirt. Inspired by the relaxed spirit of California and a love for global travel, the brand evolved into a full lifestyle label offering women’s, men’s, and children’s […]
Versace

Versace: The Iconic Italian Fashion House Origins and Founding Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via […]
Naked Cashmere

Bare Luxury: Naked Cashmere’s Soft Power Origins Founded in 2016 by husband-and-wife duo Bruce and Leslie Gifford, Naked Cashmere emerged as a direct-to-consumer brand specializing in luxury cashmere. Leveraging their extensive experience in the fashion industry, the Giffords aimed to offer high-quality, ethically sourced cashmere products directly to consumers, eliminating traditional retail markups. Ownership Initially privately […]
Holland Cooper

Holland Cooper: British Heritage with a Modern Edge Origins and Founding Holland Cooper was founded in 2008 by Jade Holland Cooper with the vision of creating luxury, British heritage-inspired fashion that seamlessly blends timeless craftsmanship with contemporary style. Drawing from classic equestrian and countryside aesthetics, the brand quickly gained recognition for its tailored outerwear, signature tweed pieces, and refined elegance. Holland Cooper has since expanded […]