Denim and Beyond: Madewell’s Cool-Girl Casual
Origins and Founding
Madewell was originally founded in 1937 as a workwear company, but the brand most consumers know today was relaunched by J.Crew in 2006 as a women’s denim-focused label. Under the creative lead of former J.Crew head Mickey Drexler, Madewell was reimagined as a youthful, laid-back brand for women who live in jeans—but want them to come with style, not just structure.
Ownership and Leadership
Madewell is owned by J.Crew Group, operating as a standalone brand with its own retail stores and e-commerce platform. Libby Wadle, now CEO of J.Crew Group, was instrumental in scaling Madewell’s reach across demographics and categories.
Aesthetic and Design Language
Madewell’s aesthetic is effortless, earthy, and casual-chic. The brand is best known for its premium denim—especially high-rise jeans and vintage-inspired cuts—but its everyday staples have earned cult status, too. The style is rooted in natural textures, timeless silhouettes, and smart layering pieces: cropped cardigans, wide-leg pants, denim jackets, oversized button-downs, and leather accessories. It’s designed for the woman who wants to look cool without trying.
Notable Pieces
- Perfect Vintage Jean – A best-selling high-rise style with a broken-in feel and slightly tapered leg.
- Whisper Cotton Tees – Soft, slub-knit basics with a cult following.
- The Transport Tote – A classic leather carryall that’s endlessly versatile.
- Denim Jumpsuits & Boilersuits – Utilitarian but fashion-forward, often styled with sneakers or boots.
- Madewell x Karla Welch – A limited collab featuring gender-neutral suiting and elevated everyday staples.
Famous Fans
- Taylor Swift
- Jessica Alba
- Emma Stone
- Lily Collins
- Hailee Steinfeld
The Future
Madewell continues to lead with sustainability, inclusive sizing, and wardrobe versatility. With expanded menswear, denim recycling initiatives, and lifestyle accessories, the brand remains a key player in the cool-but-wearable everyday fashion space.
