From Button-Downs to Global Cool: Rails’ Laid-Back Luxe
Origins and Founding
Rails was founded in 2008 by Jeff Abrams in Los Angeles, beginning with a single ultra-soft plaid shirt. Inspired by the relaxed spirit of California and a love for global travel, the brand evolved into a full lifestyle label offering women’s, men’s, and children’s collections that blend casual comfort with refined style. The name “Rails” references Abrams’ time traveling by train across Europe, where the brand’s effortless, international vibe was born.
Ownership and Leadership
Rails remains independently owned with Abrams at the helm as CEO and creative director. The brand has scaled internationally while maintaining tight creative control, producing many pieces in family-run factories and emphasizing premium fabrics and long-lasting wardrobe staples.
Aesthetic and Design Language
Rails is defined by softness, ease, and elevated everyday wear. From its iconic brushed flannel shirts to flowy dresses and tailored loungewear, the brand champions neutral palettes, relaxed silhouettes, and versatile pieces that go from coast to city. Prints are often subtle—stripes, florals, muted animal—and the brand consistently favors lightweight, breathable materials like Tencel™, cotton gauze, and linen blends.
Notable Pieces
- The Hunter Shirt – The brand’s original bestseller: a lightweight, super-soft button-down available in countless plaid and solid variations.
- Ellis Gauze Shirt – A breathable, oversized cotton button-down ideal for layering or beach styling.
- Charli Shirt Dress – A shirt-meets-dress silhouette with a belted waist and casual cool factor.
- Rails Pajama Sets – Modal and viscose-rich sleepwear in understated, elegant prints.
- Linen Resortwear Capsule – A warm-weather staple made with mix-and-match separates and subtle vacation prints.
Famous Fans
- Gigi Hadid
- Kate Hudson
- Reese Witherspoon
- Jessica Alba
- Miranda Kerr
The Future
Rails is expanding its global retail footprint with flagship stores in New York, London, and Paris, while doubling down on sustainable sourcing and capsule wardrobe essentials. With new fabric innovations and fresh seasonal staples on the horizon, Rails continues to lead the elevated casualwear movement—where comfort meets quiet cool.
