Ambush
AMBUSH: Tokyo’s Avant-Garde Streetwear Powerhouse Origins Founded in 2008 by Yoon Ahn and her partner Verbal, AMBUSH began as an experimental jewelry line in Tokyo. The brand’s bold, pop-art-inspired designs quickly garnered attention, leading to collaborations with major fashion houses and a transition into ready-to-wear collections. Ownership Initially independent, AMBUSH joined the New Guards Group under […]
Modern Citizen
Modern Citizen: Effortless Minimalism for the Modern Woman Origins and Founding Modern Citizen was founded in 2014 by Jess Lee in San Francisco, California, with a mission to create versatile, minimalist clothing for women navigating modern, busy lives. Rooted in the belief that style should be effortless and accessible, the brand offers elevated wardrobe essentials that are designed to transition seamlessly from work to […]
Golden Goose
Golden Goose: Artisanal Sneakers with Italian Soul Origins and Founding Golden Goose was founded in 2000 in Venice, Italy, by Francesca Rinaldo and Alessandro Gallo, two young designers with a passion for combining traditional Italian craftsmanship with a modern, urban aesthetic. The brand began with the goal of creating high-quality sneakers that blur the line between luxury and streetwear, offering pieces that feel both unique and timeless. Golden Goose […]
Simone Rocha
Romantic Rebellion: Simone Rocha’s Vision of Modern Femininity Origins and Founding Simone Rocha launched her eponymous label in 2010, debuting at London Fashion Week shortly after completing her MA at Central Saint Martins. Born in Dublin in 1986 to designer John Rocha and businesswoman Odette Rocha, Simone was immersed in the fashion world from an […]
Madewell
Denim and Beyond: Madewell’s Cool-Girl Casual Origins and Founding Madewell was originally founded in 1937 as a workwear company, but the brand most consumers know today was relaunched by J.Crew in 2006 as a women’s denim-focused label. Under the creative lead of former J.Crew head Mickey Drexler, Madewell was reimagined as a youthful, laid-back brand […]
Toteme
Scandi Chic, Streamlined: The Uniform Appeal of Toteme Origins Founded in 2014 by Swedish fashion journalist Elin Kling and art director Karl Lindman, Toteme emerged from the duo’s desire to create a brand that encapsulated their vision of a modern uniform. Initially launched in New York, the brand later relocated its headquarters to Stockholm in 2016, […]
Coperni
Coperni: Where Fashion Meets Future Origins Coperni was founded in 2013 by French designers Sébastien Meyer and Arnaud Vaillant in Paris. The brand’s name pays homage to astronomer Nicolaus Copernicus, reflecting its founders’ desire to revolutionize fashion through innovation.After a brief hiatus during which Meyer and Vaillant served as creative directors at Courrèges, they relaunched Coperni […]
Chet Lo
Spiked Textures and Futuristic Femininity: The World of Chet Lo Origins and Founding Chet Lo, a Chinese-American designer from New York City, launched his eponymous label in 2020 after graduating from Central Saint Martins with a BA in Knitwear. Relocating to London in 2015, Lo immersed himself in the city’s vibrant fashion scene, drawing inspiration from […]
Gimaguas
Sun-Drenched Craft and Global Wanderlust: The World of Gimaguas Origins and Founding Gimaguas was founded in 2018 by twin sisters Claudia and Sayana Durany in Barcelona. The brand’s name, derived from the Cuban word “Jimaguas,” meaning twins, reflects the founders’ bond and shared vision. Drawing inspiration from their travels and cultural heritage, the Durany sisters set out […]
Camilla
Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]