Anine Bing
Anine Bing: Scandinavian Minimalism Meets Rock-and-Roll Edge Origins and Founding Anine Bing was founded in 2012 in Los Angeles, California, by Anine Bing, a Danish-born, Swedish-raised former model, singer, and blogger. Inspired by her love for classic wardrobe essentials and her experiences in both Scandinavian minimalism and California cool, Bing set out to create a brand that embodies effortless style with a rebellious edge. […]
Adanola
Adanola: Everyday Activewear for Modern Minimalists Origins and Founding Adanola was founded in 2015 by Josh Ridsdale and Hattie Collins in Manchester, United Kingdom, with a vision to create activewear that seamlessly transitions from workouts to everyday life. The brand’s name combines “Athletic” and “Leisure” to reflect its ethos of designing pieces that prioritize both functionality and style. Initially launched as a direct-to-consumer brand, […]
Atoir
Architectural Femininity and Elevated Staples: The World of Atoir Origins and Founding Atoir was founded in 2018 by Australian creative director Cynthia Farchione. Based in Melbourne, the brand emerged with a vision to blend architectural tailoring with feminine silhouettes, creating pieces that are both bold and wearable.Atoir quickly gained recognition for its unique approach to contemporary […]
Are You Am I
ARE YOU AM I: Minimalism Meets Modern Femininity Origins Founded in 2014 by fashion blogger Rumi Neely, ARE YOU AM I emerged as a response to the lack of elevated, thoughtfully designed basics in the fashion market. Drawing from her experience with her blog, Fashion Toast, Neely sought to create a brand that encapsulated her personal style—minimalist, […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
Pucci
Pucci: The Icon of Italian Glamour and Vibrant Design Origins and Founding Pucci, officially known as Emilio Pucci, was founded in 1947 by Emilio Pucci, a Florentine aristocrat and visionary designer. Often referred to as the “Prince of Prints,” Emilio Pucci revolutionized fashion with his bold, kaleidoscopic patterns and fluid, lightweight fabrics. The brand’s origins trace back to Emilio’s passion for […]
Hanro
Swiss Precision, Everyday Luxury: The Understated Refinement of HANRO Origins and Founding HANRO was founded in 1884 in Liestal, Switzerland by Albert Handschin and Carl Ronus, whose names combine to form the label’s moniker. With over a century of heritage in textile innovation and craftsmanship, HANRO has long been recognized for its minimalist luxury, understated […]
Calzedonia
Calzedonia: Italian Craftsmanship Meets Everyday Elegance Origins and Founding Calzedonia was founded in 1986 in Verona, Italy, by Sandro Veronesi, an entrepreneur with a vision to create high-quality legwear and swimwear that was both fashionable and accessible. From its inception, Calzedonia focused on providing affordable luxury, blending Italian craftsmanship with trend-driven design. What began as a small hosiery and swimwear […]