Architectural Femininity and Elevated Staples: The World of Atoir
Origins and Founding
Atoir was founded in 2018 by Australian creative director Cynthia Farchione. Based in Melbourne, the brand emerged with a vision to blend architectural tailoring with feminine silhouettes, creating pieces that are both bold and wearable.Atoir quickly gained recognition for its unique approach to contemporary fashion, offering designs that balance structure with softness.
Ownership and Leadership
Cynthia Farchione remains the founder and creative director of Atoir. Under her leadership, the brand continues to operate independently, allowing for creative freedom and a consistent vision that prioritizes innovation and quality.
Aesthetic and Design Language
Atoir is renowned for its fusion of structured tailoring and feminine details. The brand’s designs often feature sharp lines, exaggerated proportions, and unexpected cutouts, creating a distinctive aesthetic that is both modern and timeless. Atoir’s collections are characterized by a neutral color palette, with occasional pops of vibrant hues, and a focus on high-quality fabrics and finishes.
Notable Pieces
- Margot Blazer – A tailored blazer with a unique silhouette, exemplifying the brand’s architectural approach.
- Margot Mini Skirt – A matching piece to the Margot Blazer, featuring clean lines and a structured fit.
- Raya Maxi Dress – A floor-length dress with minimalist design and elegant draping.
- Josette Dress – A versatile piece that combines classic tailoring with modern details.
- Fallaway Dress – A black dress featuring cold-shoulder cutouts and a wraparound tie, blending sophistication with edge.
Famous Fans
- Kylie Jenner
- Sofia Richie
- Rita Ora
- Rozalia Russian
- Eva Longoria
The Future
Atoir continues to expand its global presence, focusing on collaborations and collections that resonate with contemporary women seeking elevated wardrobe staples. With a commitment to quality, innovation, and distinctive design, Atoir is poised to remain a significant player in the fashion industry.
