ARE YOU AM I: Minimalism Meets Modern Femininity
Origins
Founded in 2014 by fashion blogger Rumi Neely, ARE YOU AM I emerged as a response to the lack of elevated, thoughtfully designed basics in the fashion market. Drawing from her experience with her blog, Fashion Toast, Neely sought to create a brand that encapsulated her personal style—minimalist, refined, and effortlessly cool.
Ownership
ARE YOU AM I is independently owned and operated by Rumi Neely. Based in Los Angeles, the brand maintains a hands-on approach to design and production, ensuring each piece aligns with Neely’s vision of quality and aesthetic.
Aesthetic
The brand’s aesthetic is characterized by clean lines, luxurious fabrics, and a neutral color palette. ARE YOU AM I focuses on creating timeless pieces that transcend trends, offering a wardrobe of essentials that exude understated elegance. The designs often feature subtle details—such as delicate straps, asymmetrical cuts, and fine tailoring—that add a touch of sophistication to minimalist silhouettes.
Signature Pieces
- Zillah Cami – A silk camisole with a delicate drape, epitomizing the brand’s commitment to luxurious basics.
- Nyx Satin Bra – A minimalist satin bralette that combines comfort with sleek design.
- Sarei Sweater – A ribbed knit top with adjustable side ties, offering versatility and a flattering fit.
- Southpaw Hoodie – A cropped hoodie with an oversized collar, blending casual comfort with a modern edge.
- Nique Mini Dress – A silk slip dress featuring a cowl neckline and minimalist silhouette, perfect for both day and night.
Legacy
Since its inception, ARE YOU AM I has garnered a dedicated following among fashion enthusiasts seeking high-quality, minimalist pieces. The brand’s commitment to craftsmanship and timeless design has solidified its place in the fashion industry as a go-to source for refined wardrobe staples.
Famous Fans
- Kendall Jenner
- Bella Hadid
- Hailey Bieber
- Ariana Grande
The Future
Looking ahead, ARE YOU AM I aims to continue expanding its offerings while maintaining its core principles of quality and timeless design. The brand plans to explore new fabrications and silhouettes, ensuring that each new piece aligns with its minimalist aesthetic and commitment to craftsmanship.
