Swiss Precision, Everyday Luxury: The Understated Refinement of HANRO
Origins and Founding
HANRO was founded in 1884 in Liestal, Switzerland by Albert Handschin and Carl Ronus, whose names combine to form the label’s moniker. With over a century of heritage in textile innovation and craftsmanship, HANRO has long been recognized for its minimalist luxury, understated elegance, and obsession with quality. The brand is a pioneer in seamless lingerie, fine cotton undergarments, and second-skin loungewear for men and women alike.
Ownership and Leadership
HANRO is owned by Austrian-based Huber Group but continues to be operated from Switzerland and Austria. The brand maintains full control over its manufacturing and materials, producing many of its garments in-house using proprietary machines and techniques.
Aesthetic and Design Language
HANRO is the epitome of quiet luxury. Its collections are defined by soft color palettes, seamless finishes, and ultra-premium natural materials like mercerized cotton, silk, and wool blends. The fits are tailored and timeless, designed to feel luxurious on the skin and invisible under clothing. Whether it’s a classic cotton camisole or a minimalist lounge pant, HANRO pieces are built to last—and to disappear in the best way possible.
Notable Pieces
- Cotton Seamless Collection – Iconic tanks, camisoles, and briefs made without side seams for a smooth finish.
- Pure Silk Sleepwear – Lightweight nightgowns and robes crafted in washable silk for refined rest.
- Balance Loungewear – Premium cotton and modal blends made for elevated off-duty dressing.
- Moments Collection – Feminine lace-trimmed lingerie that merges comfort with elegance.
- Men’s Essentials – Luxe undergarments and pajamas worn by gentlemen worldwide for over a century.
Famous Fans
- Nicole Kidman
- Gwyneth Paltrow
- Victoria Beckham
- Julianne Moore
- Catherine Zeta-Jones
The Future
HANRO continues to evolve by investing in organic fabrics, sustainable dyeing, and textile technology that minimizes environmental impact. With a focus on timelessness over trends, the brand remains a beacon for elevated basics and understated luxury that never compromises comfort—or craftsmanship.
