Cuyana
Cuyana: Fewer, Better Things Origins and Founding Cuyana was founded in 2011 by Karla Gallardo and Shilpa Shah, two entrepreneurs driven by the philosophy of creating timeless, high-quality essentials while encouraging mindful consumption. The name “Cuyana,” derived from the Quechua language of the Andes, means “to love,” reflecting the brand’s commitment to inspiring customers to love what they own. Based in San Francisco, California, Cuyana […]
Left on Friday
Swim That Works as Hard as You Do: Inside Left on Friday Origins and Founding Left on Friday was founded in 2019 by Laura Low Ah Kee and Shannon Savage in Vancouver, Canada. With backgrounds in performance apparel and technical design (formerly at Lululemon), the duo sought to create stylish swimwear that offered real support, […]
Cleobella
Global Spirit, Ethical Soul: Cleobella’s Bohemian Chic Origins and Founding Cleobella was founded in 2006 by Angela O’Brien in Seal Beach, California. After traveling extensively through Bali and India, O’Brien was inspired to create a brand rooted in artisan craft, femininity, and slow fashion. Named after her mother Cleobelle, the brand grew from a single […]
Ulla Johnson
Ulla Johnson: Feminine Elegance with Bohemian Flair Origins and Founding Ulla Johnson founded her eponymous label in 2000 in New York City, drawing inspiration from her global travels and an upbringing steeped in art and culture. With a background in anthropology, Johnson’s designs reflect a deep appreciation for craftsmanship, cultural heritage, and natural beauty. From its early days as a small […]
Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
IVY OAK
IVY OAK: Timeless Elegance with a Conscious Touch Origins Founded in 2016 by Caroline Gentz in Berlin, Germany, IVY OAK emerged from Gentz’s vision to create fashion that balances timeless elegance with sustainability. Drawing from her experiences in both luxury and fast fashion sectors, Gentz sought to design clothing that adapts to everyday life and its special moments, prioritizing quality […]
Gigi Pip
Gigi Pip: Empowering Women Through Stylish Headwear Origins Founded in 2015 by Ginger and Jon Parrish in Salt Lake City, Utah, Gigi Pip was born from Ginger’s passion for hats and the realization of a gap in the market for high-quality, fashionable women’s headwear. The brand’s mission is to empower women by instilling confidence through versatile and stylish hats, reflecting the […]
Desmond & Dempsey
Pajamas That Start Conversations: Desmond & Dempsey’s Print-Driven Sleepwear Origins and Founding Desmond & Dempsey was founded in 2014 by couple Molly Goddard and Joel Jeffery, who launched the brand after Molly started wearing Joel’s oversized shirts to bed. Their shared vision: to create bold, conversation-starting pajamas inspired by travel, tradition, and the romance of […]
Roksanda
Lirika Matoshi
Lirika Matoshi: Whimsy, Romance, and Viral Couture Origins Founded in 2016 by Kosovo-born designer Lirika Matoshi, the brand began as a collection of handmade accessories sold on Etsy. After moving to New York City at age 20, Matoshi gained popularity for her hand-embellished tights and glittery dresses, all created without formal fashion training. Inspired by her sister, […]