J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Fanci Club
Fanci Club: Y2K Seduction with a Vietnamese Soul Origins Fanci Club was founded in 2020 by Vietnamese designer Khanh Duy Tran. Initially starting as a personal project, the brand quickly gained recognition for its unique blend of vintage inspiration and contemporary design. Based in Ho Chi Minh City, Fanci Club reflects Tran’s vision of creating fashion that […]
Syndical Chamber
Tankair
TANKAIR: Minimalist Luxury with a Sculptural Edge Origins and Founding TANKAIR was founded in 2019 by Janelle Tankard, a Los Angeles-based designer with a background in fashion and a passion for clean, architectural silhouettes. The brand’s name reflects its dual focus: “Tank” symbolizes strength and structure, while “Air” conveys lightness and fluidity. TANKAIR quickly gained recognition for its […]
Johansen
Johansen: Modern Femininity with an Australian Soul Origins Johansen was founded in 2015 by Australian designer Jessica Johansen-Bell. Based in the coastal town of Byron Bay, the brand began with a mission to create refined, minimalist womenswear that balances elegance and ease. Drawing on her experience in both design and fashion retail, Johansen-Bell established a […]
Onarin
Aya Muse
Minimalist Seduction and Sustainable Craft: The World of Aya Muse Origins and Founding Aya Muse was founded in 2018 by designer Tina Rodiou in Los Angeles. The brand’s name combines the Japanese word for “beautiful” (aya) and the Greek word for “muse,” reflecting its commitment to creating inspiring and aesthetically pleasing designs. Aya Muse quickly gained attention […]
Fait Par Foutch
Ambush
AMBUSH: Tokyo’s Avant-Garde Streetwear Powerhouse Origins Founded in 2008 by Yoon Ahn and her partner Verbal, AMBUSH began as an experimental jewelry line in Tokyo. The brand’s bold, pop-art-inspired designs quickly garnered attention, leading to collaborations with major fashion houses and a transition into ready-to-wear collections. Ownership Initially independent, AMBUSH joined the New Guards Group under […]
SLVRLAKE
SLVRLAKE: Redefining Denim for the Modern Wardrobe Origins and Founding SLVRLAKE was founded in 2018 by husband-and-wife duo Louise Edgley and Gary Edgley in Los Angeles, California. Drawing inspiration from their love of vintage denim and the effortless style of California, the couple created a brand that celebrates timeless design and impeccable craftsmanship. Named after the iconic Silverlake neighborhood in Los […]