Johansen: Modern Femininity with an Australian Soul
Origins
Johansen was founded in 2015 by Australian designer Jessica Johansen-Bell. Based in the coastal town of Byron Bay, the brand began with a mission to create refined, minimalist womenswear that balances elegance and ease. Drawing on her experience in both design and fashion retail, Johansen-Bell established a label rooted in individuality and quietly confident style.
Ownership
Johansen remains independently owned and led by its founder, Jessica Johansen-Bell. Her direct involvement in the creative and operational direction of the brand ensures a cohesive vision and consistent delivery of elevated wardrobe staples.
Aesthetic
The Johansen aesthetic is sleek and uncomplicated—fluid silhouettes, clean tailoring, and a neutral color palette define each collection. While the brand leans into a minimalist design ethos, subtle feminine details and contemporary fits add an elevated edge. Inspired by both coastal living and urban sophistication, Johansen designs for the modern woman who values versatility, quality, and understated luxury.
Signature Pieces
- The Poppy Dress – A flattering, body-skimming piece that comes in various lengths and tones.
- Halter-Style Tops – Modern interpretations of the classic halter, often styled with matching pants.
- Ribbed Jersey Trousers – Elevated loungewear pieces that blend comfort with a tailored fit.
- Minimalist Maxi Dresses – Flowing dresses with clean seams, perfect for day-to-night wear.
- Softly Structured Outerwear – Lightweight layers in crisp neutrals that complete the brand’s refined silhouette.
Legacy
Though still emerging, Johansen has quickly built a loyal following for its commitment to quality and timeless design. Its relaxed yet polished aesthetic has found a home in the wardrobes of women looking for uncomplicated pieces that feel both luxurious and wearable. With an emphasis on curated collections and thoughtful craftsmanship, the brand continues to make its mark within Australia’s fashion landscape and beyond.
Famous Fans
- Jessica Johansen-Bell (often styles and models her own designs)
- Australian influencers and editors within the minimalist and slow fashion space
The Future
Johansen is poised for international growth, with plans to scale responsibly while maintaining its boutique, made-to-last ethos. As the brand expands, it remains committed to delivering seasonless staples that feel fresh, grounded, and timeless—clothing designed to become personal favorites rather than fleeting trends.
