Bather
Surf-Rooted, City-Ready: Bather’s Modern Swimwear Edge Origins and Founding Bather was founded in 2013 by Kyle Kaminsky in Toronto, Canada, with the goal of creating functional yet stylish swimwear that didn’t compromise on aesthetic. Starting from a small studio, Kaminsky set out to bridge the gap between laid-back surf culture and modern streetwear, offering trunks […]
Roark
Built for the Journey: Roark’s Rugged Style Philosophy Origins and Founding Roark was founded in 2010 in Laguna Beach, California by Ryan Hitzel. What began as a surf and travel-inspired storytelling project turned into a full-fledged adventure lifestyle brand—offering rugged, utilitarian menswear and gear built for movement, spontaneity, and the road less traveled. With each […]
Etro
Etro: Italian Elegance and Bohemian Sophistication Origins and Founding Etro was founded in 1968 by Gimmo Etro in Milan, Italy. Initially specializing in luxury fabrics, the brand quickly gained a reputation for its use of vibrant prints, intricate patterns, and rich textures. By the 1980s, Etro expanded into ready-to-wear collections, introducing its now-iconic paisley motif, which has become synonymous with the brand’s identity. Rooted in Italian craftsmanship […]
Travis Mathew
Golf Meets Lifestyle: TravisMathew’s California-Cool Performance Wear Origins and Founding TravisMathew was founded in 2007 in Southern California as a modern golf apparel brand blending performance fabrics with everyday ease. Named after founder Travis Johnson and his friend Matthew, the brand started by redefining golf wear for the new generation—comfortable, versatile, and free from outdated […]
Hugo Boss
Tailored Power, Global Reach: Hugo Boss’ Dual Identity Origins and Founding Hugo Boss was established in 1924 in Metzingen, Germany, originally as a manufacturer of workwear and uniforms. It wasn’t until the post-war era that the brand transitioned into men’s suiting, quickly becoming a cornerstone of modern European tailoring. Today, the brand operates under two […]
Rails
From Button-Downs to Global Cool: Rails’ Laid-Back Luxe Origins and Founding Rails was founded in 2008 by Jeff Abrams in Los Angeles, beginning with a single ultra-soft plaid shirt. Inspired by the relaxed spirit of California and a love for global travel, the brand evolved into a full lifestyle label offering women’s, men’s, and children’s […]
Dandy Del Mar
Dandy Del Mar: Retro Riviera Style for the Modern Bon Vivant Origins Dandy Del Mar was founded with the mission of reviving the golden era of vintage resort wear. While the brand keeps a low profile about its founders, its spirit is unmistakably rooted in Mediterranean elegance, mid-century nostalgia, and coastal leisure. Inspired by jet-set destinations like the […]
Gimaguas
Sun-Drenched Craft and Global Wanderlust: The World of Gimaguas Origins and Founding Gimaguas was founded in 2018 by twin sisters Claudia and Sayana Durany in Barcelona. The brand’s name, derived from the Cuban word “Jimaguas,” meaning twins, reflects the founders’ bond and shared vision. Drawing inspiration from their travels and cultural heritage, the Durany sisters set out […]
Camilla
Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]
Versace
Versace: The Iconic Italian Fashion House Origins and Founding Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via […]