Soft Goat
Soft Goat: Swedish Cashmere with a Modern Edge Origins Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to offer high-quality cashmere knitwear at accessible prices. The idea was sparked during a dinner conversation about the high cost of cashmere, leading to the creation of a brand that combines luxury with affordability. Ownership Soft Goat […]
Sezane
French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]
Aviator Nation
Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]
Moncler
Alpine to Avant-Garde: Moncler’s Luxury Outerwear Legacy Origins and Founding Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village in France, as a manufacturer of alpine gear and quilted sleeping bags. The brand transitioned into high-performance ski wear and down jackets, becoming a staple in the wardrobes of explorers and Olympians. Its pivot to […]
Alo Yoga
Alo Yoga: The Intersection of Activewear and Everyday Luxury Origins and Founding Alo Yoga was founded in 2007 in Los Angeles, California, by Danny Harris and Marco DeGeorge, with a mission to create high-quality, performance-driven activewear that could seamlessly transition from the studio to the street. The brand name “Alo” stands for Air, Land, and Ocean, reflecting its founders’ commitment to creating clothing that inspires […]
Derek Rose
Derek Rose: Timeless Luxury for Life’s Relaxing Moments Origins and Founding Derek Rose was established in 1926 in London, England, by Jack Lewis Rose, who sought to create premium sleepwear and loungewear that celebrated relaxation and elegance. Named after Jack’s son, Derek, the brand has remained a family-run business for nearly a century, dedicated to providing luxurious essentials for comfort and leisure. With a legacy of […]
Wardrobe NYC
The Uniform Reimagined: WARDROBE.NYC’s Luxe Minimalism Origins Established in 2017 by Australian designer Josh Goot and Vogue Australia’s fashion director Christine Centenera, WARDROBE.NYC was conceived as a response to the fast-paced, trend-driven fashion industry. The duo aimed to offer a curated selection of timeless, high-quality essentials that form the foundation of a modern wardrobe. Their vision was […]
Purdey
British Sporting Royalty: The Legacy and Luxury of Purdey Origins and Founding Founded in 1814 by James Purdey, Purdey began as a bespoke gunsmith in London and soon became synonymous with British country pursuits. By the late 19th century, the brand had earned royal warrants and become the outfitter of choice for aristocrats, royals, and […]
Magic Society
Numero Ventuno
Italian Cool with a Subversive Twist: N°21’s Modern Elegance Origins and Founding N°21 (Numero Ventuno) was founded in 2010 by Italian designer Alessandro Dell’Acqua. After departing from his eponymous label, Dell’Acqua launched N°21 as a platform to explore a more contemporary and accessible approach to fashion. The brand’s name reflects his birth date and lucky number, symbolizing […]