Favorite Daughter
Favorite Daughter: Modern Feminine Staples with a Playful Twist Origins and Founding Favorite Daughter was founded in 2020 by Erin Foster and Sara Foster, Hollywood actresses and writers, in collaboration with Centric Brands. Inspired by their personal style and a desire to create versatile, stylish wardrobe essentials, the Foster sisters built Favorite Daughter as a celebration of sisterhood, individuality, and timeless fashion. Rooted […]
Amiri
AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]
Set Active
Set Active: Elevated Basics for the Modern Lifestyle Origins and Founding Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance. Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven […]
APL
Where Innovation Meets Impact: APL’s Game-Changing Footwear Origins and Founding Athletic Propulsion Labs (APL) was founded in 2009 by twin brothers Adam and Ryan Goldston in Los Angeles. Their mission: to fuse performance technology with fashion-forward design. The brand gained instant attention when its original Concept 1 basketball shoe—featuring Load ‘N Launch™ technology—was banned by […]
Kule
KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]
Natori
Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]
Minnow
Minnow: Elevated Swimwear and Coastal-Inspired Style for the Whole Family Origins and Founding Minnow was founded in 2016 by Morgan Smith, a Southern California native with a passion for creating timeless, coastal-inspired swimwear for children and families. Drawing inspiration from her own family and life by the sea, Smith envisioned a brand that celebrates simplicity, quality, and playful elegance. Now based in Charleston, South […]
Reiss
Reiss: Contemporary Elegance in British Fashion Origins and Founding Reiss was established in 1971 by David Reiss in London, England, initially as a men’s tailoring store. Over the years, the brand evolved into a full-fledged contemporary fashion label for men and women, offering a curated selection of tailored pieces, timeless staples, and modern eveningwear. Reiss is renowned for its ability to blend classic British tailoring with modern […]
Off White
Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
Montce
Sultry, Sculpted, Swim: Montce’s Fit-First Swimwear Sensation Origins and Founding Montce Swim was founded in 2013 by Alexandra Grief in Fort Lauderdale, Florida. What started as a passion project rooted in custom swimwear grew into a globally recognized brand praised for its body-sculpting fits, feminine silhouettes, and beach-to-brunch versatility. Designed and produced in the USA, […]