Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance
Origins and Founding
Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged romance, femininity, and environmental responsibility.
Ownership and Leadership
Peony remains independently owned and is led by founder Rebecca Morton, who oversees all design and creative direction. The brand designs each collection in-house, maintaining a tight focus on premium craftsmanship, custom prints, and sustainability as a core value—not a trend.
Aesthetic and Design Language
Peony’s aesthetic is soft, romantic, and distinctly feminine. Known for its floral prints, pastel tones, and retro-inspired silhouettes, the brand balances delicate details—like ruffles, ruching, and high-cut shapes—with modern functionality. Pieces are crafted to be flattering, functional, and wearable season after season. Fabrics are primarily recycled or organic, with textures ranging from ribbed Lycra to stretch crepe, often custom-dyed or printed in-house.
Notable Pieces
- Balconette Bikini Tops – Vintage-inspired, underwire styles with soft bust shaping and romantic prints.
- High-Cut Bottoms – Flattering, elongating silhouettes with moderate to cheeky coverage.
- One-Piece Suits – Square necklines, open backs, and soft ruching for an elevated, feminine finish.
- Matching Resortwear Sets – Cotton voile skirts, crop tops, and breezy dresses that pair seamlessly with swimwear.
- Signature Peony Florals – Custom-drawn prints like dusty rose bouquets and watercolor pastels.
Famous Fans
- Hailey Bieber
- Lily Aldridge
- Phoebe Tonkin
- Bambi Northwood-Blyth
- Nina Agdal
The Future
Peony continues to evolve with seasonless staples, bridal swimwear capsules, and sustainable resortwear made to mix and match. With a focus on beauty, ethics, and refined femininity, Peony stands as a global leader in elevated, eco-conscious swimwear that feels just as dreamy as the destination it’s made for.
