Peony
Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]
Faithfull The Brand
Faithfull The Brand: Vintage-Inspired Resortwear with Ethical Roots Origins Founded in 2014 by Sarah-Jane Abrahams (Australia) and Helle Them-Enger (Norway), Faithfull The Brand was born out of a desire to create timeless resortwear with an ethical foundation. The duo met while living in Bali and established the brand’s headquarters there, building a business model centered around handmade production, transparency, and craftsmanship. Faithfull became […]
Sleeper
Sleeper: Luxury Loungewear Redefined Origins Founded in 2014 by Kate Zubarieva and Asya Varetsa in Kyiv, Ukraine, Sleeper began as a niche brand offering loungewear that seamlessly transitions from home to outings. The brand gained international acclaim for its unique approach to sleepwear and daywear fusion. Ownership Sleeper is a privately held company, with its founders actively involved in the brand’s creative and strategic […]
One Mile
One Mile: Elevated Australian Essentials with a Personal Touch Origins Established in 2020 by Australian influencer and entrepreneur Sammy Robinson, One Mile is inspired by her childhood memories at One Mile Beach in Forster, Australia. The brand reflects her personal journey and love for fashion, aiming to create pieces that are both nostalgic and contemporary. Ownership One Mile operates […]
Monday Swimwear
Swimwear for Every Shape: Monday Swimwear’s Confidence-First Approach Origins and Founding Monday Swimwear was founded in 2014 by influencers Natasha Oakley and Devin Brugman, best known for their viral blog A Bikini A Day. Frustrated by the lack of flattering, curve-conscious swimwear on the market, the duo set out to create a brand that championed fit, […]
Staud
Downtown It-Girl to Global Favorite: The Rise of Staud Origins and Founding Staud was founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. At a time when minimalist basics were dominating the fashion landscape, Staud launched as a colorful, vintage-inspired alternative for women who wanted to dress with a sense of joy […]
Dandy Del Mar
Dandy Del Mar: Retro Riviera Style for the Modern Bon Vivant Origins Dandy Del Mar was founded with the mission of reviving the golden era of vintage resort wear. While the brand keeps a low profile about its founders, its spirit is unmistakably rooted in Mediterranean elegance, mid-century nostalgia, and coastal leisure. Inspired by jet-set destinations like the […]
Asta Resort
Asta Resort: Contemporary Resortwear with European Elegance Origins Founded in 2021 by sisters Helena and Jasmine Ammitzboell, Asta Resort is a Los Angeles-based brand with roots in Sydney, Australia, and Copenhagen, Denmark. The brand began as an artistic project focusing on resort wear, drawing inspiration from the sisters’ multicultural upbringing and travels. Ownership Asta Resort is a privately owned company, led by its founders […]