Faithfull The Brand: Vintage-Inspired Resortwear with Ethical Roots

Origins

Founded in 2014 by Sarah-Jane Abrahams (Australia) and Helle Them-Enger (Norway), Faithfull The Brand was born out of a desire to create timeless resortwear with an ethical foundation. The duo met while living in Bali and established the brand’s headquarters there, building a business model centered around handmade production, transparency, and craftsmanship. Faithfull became an instant favorite for its nostalgic prints, flattering cuts, and easygoing yet elegant silhouettes.

Ownership

Faithfull The Brand is a privately held company, still led by its co-founders. The brand remains independently operated with a strong focus on ethical practices, fair labor, and slow fashion principles.

Aesthetic

Faithfull is beloved for its bohemian-meets-vintage aesthetic — think linen dresses, pastel floral prints, puff sleeves, and delicate smocking. Each piece is designed to evoke travel, romance, and the charm of sun-drenched destinations. The color palette is soft and earthy, the silhouettes are effortlessly feminine, and the vibe is eternally summer.

Signature Pieces

• The Marie Dress – A bestselling shirred midi with puff sleeves and a vintage-inspired print.
• Linen Co-ord Sets – Tailored linen tops and skirts that channel coastal elegance.
• The Las Olas Jumpsuit – A belted, wide-leg jumpsuit with an open back, perfect for balmy nights.
• Swimwear – Minimal but charming bikinis and one-pieces made from OEKO-TEX®-certified fabrics.
• Hand-Dyed Kaftans – Lightweight and hand-dyed in Bali, perfect for beach-to-brunch styling.

Legacy

Faithfull rose to prominence thanks to its Instagrammable silhouettes and sun-soaked lookbooks, becoming a go-to for summer travel wardrobes. The brand helped define the modern resortwear category by merging sustainability with style, and it continues to be a favorite among fashion editors and influencers. It has also earned credibility through transparency about its production process, working closely with local artisans in Bali.

Famous Fans

• Margot Robbie
• Elsa Hosk
• Jessica Alba
• Gigi Hadid

The Future

Now B-Corp certified, Faithfull is doubling down on sustainability and long-term impact. Upcoming collections include continued experimentation with plant-based dyes, zero-waste packaging, and regenerative agriculture partnerships. With a growing global stockist list and seasonal drops that sell out fast, Faithfull is setting the standard for ethical resortwear that doesn’t compromise on beauty.

Q&A

Faithfull the Brand — Questions people ask

Who founded Faithfull the Brand?
Sarah-Jane Abrahams and Helle Them-Enger, in 2014.

Where is Faithfull the Brand based?
Founded in Bali. Designed between Australia, Europe, and Indonesia.

Where are the clothes made?
Primarily in Bali, Indonesia, with local artisan partners.

What is Faithfull known for?
Vacation dresses, linen sets, vintage-leaning prints, and easy resort silhouettes.

Do Faithfull dresses run true to size?
Usually yes. Size up if busty or between sizes.

Are the white linen pieces see-through?
They can be slightly. Nude, seamless layers help.

Are Faithfull dresses lined?
Many are. Light colors and slimmer cuts may use partial linings.

Is Faithfull good for wedding-guest outfits?
Yes. Choose printed midis or solid satins. Avoid bridal whites.

Are styles bump-friendly?
Smocked bodices, wrap fronts, and elastic waists work well.

Petite-friendly or tall-friendly?
Petites favor minis and adjustable straps. Tall frames suit columns and ankle midis.

How does the swimwear fit?
Bikini tops run minimal. Size up for more coverage.

How should I wash Faithfull linen?
Cold wash, gentle cycle, inside out. Air dry. Steam to smooth.

Does the fabric wrinkle easily?
Linen does. Pack rolled, then steam or hang on arrival.

Do the prints fade?
They hold well with cold washes and shade drying.

What shoes work with Faithfull dresses?
Strappy sandals, espadrilles, or sleek flats. Keep accessories light.

Does Faithfull release new drops often?
Yes. Seasonal collections plus resort capsules.

Does Faithfull go on sale?
Seasonally. Fashion colors discount first; core shades sell through.

Price range?
Contemporary. Dresses sit mid-tier, above fast fashion, below designer.