Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist

Origins

Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. ​
In 2008, Elwood experienced a revival under Palmer Brown, focusing on developing unique materials and exploring denim and organic fabrics. Despite these efforts, commercial success remained elusive. ​
The brand underwent a significant transformation in 2020 when Jackson Wirht (Owner and Business Director) and Justin Saul (Creative Director) acquired and restructured Elwood. This new leadership aimed to align the brand with contemporary aesthetics while honoring its skateboarding heritage. ​

Ownership

Elwood Clothing is a privately held company, with Jackson Wirht serving as the Owner and Business Director and Justin Saul as the Creative Director. Their combined vision has been instrumental in revitalizing the brand and steering it towards modern streetwear trends. ​

Aesthetic

Elwood is renowned for its vintage-inspired streetwear, seamlessly blending elements of 1990s and early 2000s skate and surf culture with modern design sensibilities. The brand emphasizes high-quality materials, relaxed fits, and neutral color palettes, resulting in timeless pieces that resonate with contemporary fashion enthusiasts. ​

Signature Pieces

• Core Collection Hoodies – Featuring an oversized fit with a vintage wash, these hoodies are crafted from 100% organic cotton and have become a staple in Elwood's lineup. ​
• Core Collection Sweatpants – Designed for comfort and style, these sweatpants offer a relaxed fit with durable construction, making them suitable for both lounging and casual outings. ​
• Oversized Tees – Embracing the vintage aesthetic, these tees feature drop shoulders and a relaxed silhouette, available in various neutral tones. ​
• Heavyweight Hoodies – Constructed with 450 gsm fleece, these hoodies provide a structured feel with an oversized hood, catering to those seeking both warmth and style. 
• Vintage Wash Crewnecks – These crewnecks offer a timeless design with a vintage wash, making them versatile additions to any wardrobe.

Retail Presence

In May 2023, Elwood opened its first physical store at Al's General Store in Los Angeles' Arts District. This location, steeped in cultural history as a former punk club hosting acts like David Bowie and Nirvana, aligns with Elwood's fusion of vintage and contemporary influences. 

The Future

Under the leadership of Wirht and Saul, Elwood aims to expand its physical retail presence through pop-ups and experiential stores. The brand is committed to maintaining its focus on quality, wearable designs that honor its skateboarding roots while appealing to modern streetwear enthusiasts.

Q&A

Are Elwood sweatpants worth it?
Yes. The fleece feels substantial. The fit reads modern and relaxed. The price stays accessible.

Do Elwood sweatpants run big or small?
They run roomy. Size down for a closer fit. Stay true for the intended oversized look.

What’s the fabric like on Elwood fleece?
A cotton-poly blend with a brushed interior. It feels soft, warm, and durable.

Do Elwood sweats shrink after washing?
Minimal shrink with cold wash and low heat. Hang dry to preserve shape and softness.

Best Elwood hoodie?
The core heavyweight hoodie. It drapes well, layers easily, and holds its structure.

Elwood vs Essentials (Fear of God): which to buy?
Choose Elwood for value and easy access. Choose Essentials for designer branding and premium finishes.

Elwood vs Champion Reverse Weave: what’s different?
Champion feels denser with heritage ribbing. Elwood leans trend-forward with looser proportions.

Are Elwood pieces unisex?
Yes. The cuts and sizing work across genders. Check the size chart for chest and inseam.

How do Elwood cargos fit?
Relaxed through the thigh with room to move. Cinch or cuff to control length.

Are Elwood sweatpants good for summer?
Choose midweight or French terry styles. Heavyweight fleece runs warm in heat.

How to wash Elwood fleece to avoid pilling?
Turn inside out. Cold wash, gentle cycle. Avoid fabric softener. Air dry when possible.

Where are Elwood clothes made?
Production varies by style and season. Check each garment’s label for country of origin.

Do Elwood colors fade?
Dark tones can soften over time. Wash cold with like colors to keep saturation.

When does Elwood restock popular colors?
Restocks drop in waves. Core colors return often. Seasonal hues rotate quickly.

How to style Elwood sweats without looking sloppy?
Balance volume with structure. Add a sharp sneaker, a clean tee, and a simple jacket.

Are Elwood sets true to color in photos?
Generally yes. Expect slight variance under indoor lighting or bright sun.