Y Project
Elwood
Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. In 2008, Elwood experienced a revival […]
Jaded LDN
Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]
Amiri
AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]
Off White
Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
MNML
MNML: Accessible Streetwear with a Minimalist Edge Origins Founded in 2016 in Los Angeles, MNML emerged as a response to the demand for affordable, trend-driven streetwear.The brand quickly gained traction by offering minimalist designs that resonate with contemporary fashion enthusiasts. Ownership MNML operates as a privately held company, maintaining control over its design and production processes to ensure quality […]
Greats
GREATS: Brooklyn-Born Sneakers with Timeless Appeal Origins and Founding GREATS was founded in 2014 by Jon Buscemi and Ryan Babenzien in Brooklyn, New York, with a mission to create high-quality, stylish sneakers at an accessible price point. Drawing inspiration from classic sneaker silhouettes, the brand set out to redefine luxury footwear with a focus on timeless design and craftsmanship. As one of the first direct-to-consumer sneaker brands, GREATS […]
House of Sunny
Retro Revival and Sustainable Style: The World of House of Sunny Origins and Founding House of Sunny was established in 2011 by designer Sunny Williams in East London. The brand began as a small independent label, focusing on creating timeless pieces that blend vintage aesthetics with modern sensibilities. Over the years, it has grown into a cult […]