Everyday Essentials, Earth-First: Pact’s Ethical Approach
Origins and Founding
Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic cotton and Fair Trade factories. The goal: to make ethical fashion feel like the easy choice, not the expensive one.
Ownership and Leadership
Pact is privately owned and operated by a team of socially driven leaders based in Colorado. The brand has remained transparent about its supply chain and continues to work exclusively with Fair Trade-certified factories and GOTS-certified cotton producers.
Aesthetic and Design Language
Pact keeps it simple—its style revolves around unfussy, ultra-wearable basics in neutral tones and soft hues. Pieces are designed to feel good against the skin and last through hundreds of wears. The brand’s focus is on clean lines, cozy silhouettes, and versatile layering—ideal for lounging, working from home, and low-impact living. Every item feels functional and grounded, designed for people who value both comfort and conscience.
Notable Pieces
- The Favorite Tee – A relaxed, breathable cotton t-shirt that comes in a rainbow of non-toxic dyed colors.
- Organic Cotton Leggings – Mid- and high-rise leggings made from thick, buttery-soft cotton with a secure waistband.
- Essential Underwear Packs – Fair Trade basics like bikini briefs, bralettes, and trunks made with sustainable stretch.
- Lounge Sets – Matching sweatshirts and joggers made from fleece-lined organic cotton, perfect for everyday comfort.
- Bedding & Home – GOTS-certified sheet sets, duvet covers, and bath towels made with non-toxic processes.
Famous Fans
- Emma Roberts
- Lauren Singer (Trash is for Tossers)
- Sustainability influencers across Instagram and YouTube
- Zero-waste and minimalist communities worldwide
The Future
Pact continues to expand its product categories while remaining fully committed to ethical production. Recent launches include maternity, kids, and home goods. With a focus on circular fashion and garment recycling, Pact is also piloting new initiatives to encourage mindful consumption and reduce waste—cementing its role as a go-to for sustainable living without compromise.
