Aime Leon Dore
New York Nostalgia Meets Modern Streetwear: The World of Aimé Leon Dore Origins and Founding Founded in 2014 by Teddy Santis in Queens, New York, Aimé Leon Dore emerged as a brand that seamlessly blends classic New York street style with Mediterranean influences. The name combines the French word for “loved” (Aimé), Santis’s father’s name (Leon), […]
1xBLUE
1XBLUE: London’s Hyperrealist Streetwear Dream Origins Founded in 2020 by designer Lois Saunders, 1XBLUE emerged from East London’s underground fashion scene.Saunders, a self-taught creative, launched the brand to challenge conventional streetwear norms, infusing her designs with a blend of fantasy, nostalgia, and digital-age surrealism. Ownership 1XBLUE remains independently owned and operated by Lois Saunders. Her hands-on […]
Frankies Bikinis
Frankies Bikinis: Playful Swimwear Meets Effortless Luxury Origins and Founding Frankies Bikinis was founded in 2012 by Francesca Aiello, a young entrepreneur from Malibu, California. Inspired by her coastal upbringing and a desire to create stylish yet comfortable swimwear, Aiello began designing bikinis that reflected the laid-back elegance of Malibu’s beach culture. Initially a personal project, Frankies Bikinis […]
The Kript
The Kript: Trend-Forward Fashion with a Global Edge Origins Established in 2014 by Adham Hatoum, The Kript began as a modest online boutique on social media platforms, aiming to make online shopping a more social and engaging experience. Originating from Beirut, Lebanon, the brand rapidly gained traction by curating and offering the latest fashion trends to a growing customer base. […]
Miaou
Miaou: Curve-Embracing Cool-Girl Aesthetic Origins Founded in 2016 by Alexia Elkaim in Los Angeles, Miaou began with the quest to create the perfect-fitting pants inspired by vintage silhouettes. The brand quickly expanded into a full ready-to-wear line, emphasizing inclusivity and body positivity. Ownership Miaou is a privately held company, with Alexia Elkaim serving as the creative director and driving force […]
Brandy Melville
Brandy Melville: The Iconic Uniform of Laid-Back Cool Origins Brandy Melville was founded in the early 1980s in Italy by Silvio Marsan and his son Stephan Marsan. The brand made its U.S. debut in 2009 with a store in Los Angeles, instantly resonating with a generation drawn to its effortlessly casual aesthetic. The name “Brandy […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
E.L.V. Denim
E.L.V. Denim: Sustainable Luxury Jeans for the Modern Wardrobe Origins and Founding E.L.V. Denim (short for East London Vintage Denim) was founded in 2018 by Anna Foster, a former stylist and creative director. Based in London, the brand was born out of Foster’s vision to create sustainable luxury denim that celebrates individuality and craftsmanship. E.L.V. Denim began as a response to the environmental challenges […]