1XBLUE: London’s Hyperrealist Streetwear Dream
Origins
Founded in 2020 by designer Lois Saunders, 1XBLUE emerged from East London’s underground fashion scene.Saunders, a self-taught creative, launched the brand to challenge conventional streetwear norms, infusing her designs with a blend of fantasy, nostalgia, and digital-age surrealism.
Ownership
1XBLUE remains independently owned and operated by Lois Saunders. Her hands-on approach ensures that the brand maintains its unique voice and vision, with each piece reflecting her personal aesthetic and commitment to innovation.
Aesthetic
1XBLUE’s aesthetic is a fusion of Y2K nostalgia, anime influences, and cyberpunk elements. The brand is known for its vibrant graphics, unconventional silhouettes, and a playful approach to design that blurs the line between fashion and art.Each collection tells a story, inviting wearers into a world where clothing becomes a medium for self-expression and escapism.
Signature Pieces
- Mescondi T-shirt – A semi-sheer, stretch-knit tee featuring bold, surrealist graphics.
- Butterfly Cardigan – A statement piece with oversized butterfly wing motifs, blending whimsy with wearability.
- Faux Fur Rib Jacket – A luxurious outerwear option that combines texture with avant-garde design.
- Anime Playsuit – A playful, form-fitting piece that captures the brand’s love for animated aesthetics.
- Orchid Shapewear T-shirt – A fusion of lingerie-inspired design and streetwear sensibility.
Legacy
Since its inception, 1XBLUE has carved a niche in the fashion industry by embracing bold creativity and rejecting traditional norms. The brand’s commitment to storytelling through clothing has resonated with a global audience seeking authenticity and innovation in their wardrobe choices.
Famous Fans
While specific celebrity endorsements are not highlighted, 1XBLUE has garnered attention from fashion-forward individuals and influencers who appreciate its distinctive style and artistic approach.
The Future
Looking ahead, 1XBLUE aims to expand its presence in the global fashion scene while continuing to push the boundaries of design. With a focus on sustainability and digital innovation, the brand is poised to redefine the intersection of fashion, art, and technology.
