New York Nostalgia Meets Modern Streetwear: The World of Aimé Leon Dore
Origins and Founding
Founded in 2014 by Teddy Santis in Queens, New York, Aimé Leon Dore emerged as a brand that seamlessly blends classic New York street style with Mediterranean influences. The name combines the French word for “loved” (Aimé), Santis’s father’s name (Leon), and a nod to his own name (Theodore), reflecting the brand’s personal and cultural roots.
Ownership and Leadership
Teddy Santis remains the founder and creative director of Aimé Leon Dore. Under his leadership, the brand has maintained its independent status, allowing for creative freedom and a consistent vision. Santis’s role as the creative director of New Balance’s Made in USA line further solidifies his influence in the fashion industry.
Aesthetic and Design Language
Aimé Leon Dore is renowned for its fusion of vintage aesthetics with contemporary design. The brand draws inspiration from 1990s New York culture, classic menswear, and Mediterranean motifs. Signature elements include tailored silhouettes, rich color palettes, and a mix of premium materials. The designs often feature subtle branding, emphasizing quality and craftsmanship over overt logos.
Notable Pieces
- New Balance 550 Collaboration – A revival of the classic basketball sneaker, reimagined with ALD’s distinctive touch.
- Varsity Jackets – Combining traditional collegiate styles with modern tailoring and materials.
- Graphic Tees – Featuring minimalist designs that pay homage to New York’s cultural landscape.
- Tailored Trousers – Blending streetwear comfort with refined menswear cuts.
- Knitwear – Showcasing intricate patterns and high-quality fabrics, reflecting the brand’s commitment to craftsmanship.
Famous Fans
- LeBron James
- Drake
- John Mayer
- Hailey Bieber
- Kendrick Lamar
The Future
Aimé Leon Dore continues to expand its global presence, with flagship stores in New York and London. The brand’s collaborations, particularly with New Balance, have garnered critical acclaim and a dedicated following. As it grows, ALD remains committed to its core values of authenticity, quality, and storytelling, solidifying its place in the modern fashion landscape.
