Soft Goat

Soft Goat: Swedish Cashmere with a Modern Edge Origins Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to offer high-quality cashmere knitwear at accessible prices. The idea was sparked during a dinner conversation about the high cost of cashmere, leading to the creation of a brand that combines luxury with affordability. ​ Ownership Soft Goat […]

Moncler

Alpine to Avant-Garde: Moncler’s Luxury Outerwear Legacy Origins and Founding Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village in France, as a manufacturer of alpine gear and quilted sleeping bags. The brand transitioned into high-performance ski wear and down jackets, becoming a staple in the wardrobes of explorers and Olympians. Its pivot to […]

Rachel Comey

Rachel Comey: Intellectual Artistry in American Fashion Origins Established in 2001 by Rachel Comey in New York City, the brand began with menswear before expanding into womenswear in 2004. Comey’s background in fine arts and sculpture heavily influences her design philosophy.  ​ Ownership Rachel Comey remains an independently owned brand, with Comey herself overseeing creative direction and business operations.​ Aesthetic The brand is celebrated for its arts-and-crafts […]

Lou Lou Studio

Loulou Studio: Parisian Minimalism with a Masculine Edge Origins Founded in 2019 by Parisian fashion consultant and influencer Chloé Harrouche, Loulou Studio was born out of a desire to create the perfect knitwear that Harrouche couldn’t find in the market. Drawing inspiration from art, architecture, and the effortless style of Paris, the brand aims to offer […]

Apparis

Faux Fur, Full Power: Apparis’ Statement-Making Sustainability Origins and Founding Apparis was founded in 2016 by Amélie Brick and Lauren Nouchi, two former luxury fashion executives who left the corporate world to create a bold, vegan-friendly alternative to traditional outerwear. With its roots in New York and Paris, Apparis set out to prove that faux […]

Little Liffner

Understated Sculptural Luxury: The Modern Vision of Little Liffner Origins and Founding Little Liffner was founded in 2012 by Paulina Liffner von Sydow in Stockholm. With a background in fashion PR and a keen eye for art and architecture, Liffner launched the brand to offer sculptural leather handbags with a refined, minimalist sensibility. Rooted in […]

Aspinal of London

Aspinal of London: Timeless British Luxury and Craftsmanship Origins and Founding Aspinal of London was founded in 2001 by Iain Burton with the vision of creating refined, luxury leather goods that epitomize British elegance and craftsmanship. Initially focused on designing stationery and handcrafted leather-bound notebooks, Aspinal quickly expanded into a full-fledged luxury brand known for its high-quality handbags, accessories, […]

Derek Rose

Derek Rose: Timeless Luxury for Life’s Relaxing Moments Origins and Founding Derek Rose was established in 1926 in London, England, by Jack Lewis Rose, who sought to create premium sleepwear and loungewear that celebrated relaxation and elegance. Named after Jack’s son, Derek, the brand has remained a family-run business for nearly a century, dedicated to providing luxurious essentials for comfort and leisure. With a legacy of […]

Wardrobe NYC

The Uniform Reimagined: WARDROBE.NYC’s Luxe Minimalism Origins Established in 2017 by Australian designer Josh Goot and Vogue Australia’s fashion director Christine Centenera, WARDROBE.NYC was conceived as a response to the fast-paced, trend-driven fashion industry. The duo aimed to offer a curated selection of timeless, high-quality essentials that form the foundation of a modern wardrobe. Their vision was […]