Faux Fur, Full Power: Apparis’ Statement-Making Sustainability
Origins and Founding
Apparis was founded in 2016 by Amélie Brick and Lauren Nouchi, two former luxury fashion executives who left the corporate world to create a bold, vegan-friendly alternative to traditional outerwear. With its roots in New York and Paris, Apparis set out to prove that faux fur could be both glamorous and ethical—without sacrificing quality or style.
Ownership and Leadership
Apparis remains independently owned, with Brick and Nouchi still leading the brand’s creative and business direction. The brand is women-founded and women-led, operating with a fierce commitment to sustainability, circular fashion, and cruelty-free innovation.
Aesthetic and Design Language
Apparis is maximalist, high-impact, and unapologetically plush. Best known for its oversized faux fur coats in saturated colors, the brand delivers outerwear and knitwear that’s equal parts cozy and chic. The brand uses 100% vegan materials, including their proprietary PLUCHE™ faux fur and recycled fibers, to create statement pieces with a conscience. Its aesthetic spans streetwear, glam, and après-ski chic—all anchored by strong silhouettes and tactile textures.
Notable Pieces
- The Sophie Coat – Apparis’ iconic oversized faux fur coat available in both neutrals and bold brights.
- The Tilly Puffer – A high-gloss, vegan down puffer coat with exaggerated volume and warmth.
- PLUCHE™ Knit Sets – Loungewear in ultra-soft recycled yarns, ideal for cold weather layering.
- The Goldie Vest – A cropped, color-blocked faux fur vest with throwback ‘70s appeal.
- Vegan Leather Pants – A recent addition blending edge and eco-conscious production.
Famous Fans
- Hailey Bieber
- Emily Ratajkowski
- Kacey Musgraves
- Kristin Cavallari
- Eco-conscious editors and influencers
The Future
Apparis is expanding beyond outerwear into lifestyle, loungewear, and accessories—all using plant-based or recycled alternatives to animal-derived materials. With growing global stockists and a strong DTC presence, the brand continues to lead in bold, sustainable fashion for women who want their wardrobe to reflect their values without compromising style.
