Reformation
Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style.Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to addressing […]
Tankair
TANKAIR: Minimalist Luxury with a Sculptural Edge Origins and Founding TANKAIR was founded in 2019 by Janelle Tankard, a Los Angeles-based designer with a background in fashion and a passion for clean, architectural silhouettes. The brand’s name reflects its dual focus: “Tank” symbolizes strength and structure, while “Air” conveys lightness and fluidity. TANKAIR quickly gained recognition for its […]
Baby Gold
Dainty, Real Gold Jewelry for Every Day: The Shine of Baby Gold Origins and Founding Baby Gold was founded in Los Angeles in 2018 by Helen Ashikian, who wanted to create fine jewelry that felt as wearable as a favorite white tee. Designed for daily stacking and personalization, the brand quickly gained a cult following […]
Eliou
Eliou: Artisanal Jewelry Infused with Coastal Charm Origins éliou was founded in 2018 by lifelong friends Cristina Mantilla and Duda Teixeira. Growing up together in Miami, Florida, the duo shared a passion for crafting jewelry and clothing from a young age. Their mutual love for design and the ocean inspired them to create éliou, a brand that seamlessly blends traditional craftsmanship with contemporary […]
Johansen
Johansen: Modern Femininity with an Australian Soul Origins Johansen was founded in 2015 by Australian designer Jessica Johansen-Bell. Based in the coastal town of Byron Bay, the brand began with a mission to create refined, minimalist womenswear that balances elegance and ease. Drawing on her experience in both design and fashion retail, Johansen-Bell established a […]
Love Shack Fancy
LoveShackFancy: Whimsical Romance in Fashion Origins and Founding LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, […]
Christiana Hadjipapa
Christiana Hadjipapa: Genderless Fashion with a Y2K Edge Origins Christiana Hadjipapa launched her namesake label in 2020 after nearly a decade in the British fashion industry. Born and raised in Limassol, Cyprus, she moved to the UK in 2011 to study Fashion Design at De Montfort University in Leicester.Her early career included winning the British Fashion […]
Vilebrequin
Saint-Tropez to the World: Vilebrequin’s Sun-Soaked Legacy Origins and Founding Vilebrequin was born in 1971 in the sun-drenched coastal town of Saint-Tropez, France. It was the brainchild of Fred Prysquel, a photographer and motorsport enthusiast who wanted to create bold, comfortable swim shorts inspired by surfers and speedboats. He designed the first pair on a […]
Sleeper
Sleeper: Luxury Loungewear Redefined Origins Founded in 2014 by Kate Zubarieva and Asya Varetsa in Kyiv, Ukraine, Sleeper began as a niche brand offering loungewear that seamlessly transitions from home to outings. The brand gained international acclaim for its unique approach to sleepwear and daywear fusion. Ownership Sleeper is a privately held company, with its founders actively involved in the brand’s creative and strategic […]
No! Jeans
No! Jeans: Vintage-Inspired Knitwear with a Playful Twist Origins No! Jeans was established in England, blending Los Angeles and Hong Kong design influences. The brand draws inspiration from ’90s and early 2000s urban aesthetics, focusing on vintage-inspired knitwear and apparel. Ownership No! Jeans operates as a privately held company, maintaining its unique brand identity through independent ownership. Aesthetic The brand’s aesthetic is characterized by vintage-inspired […]