Atoir

Architectural Femininity and Elevated Staples: The World of Atoir Origins and Founding Atoir was founded in 2018 by Australian creative director Cynthia Farchione. Based in Melbourne, the brand emerged with a vision to blend architectural tailoring with feminine silhouettes, creating pieces that are both bold and wearable.Atoir quickly gained recognition for its unique approach to contemporary […]

Marella

Italian Elegance for Every Day: Marella’s Modern Femininity Origins and Founding Marella was established in 1976 in Italy as part of the Max Mara Fashion Group. Originally launched as a womenswear line within Max Mara, Marella soon evolved into a stand-alone brand that offered modern, versatile clothing for the contemporary woman. The brand gained recognition […]

Sandro

Sandro: Parisian Chic with a Modern Edge Origins and Founding Sandro was founded in 1984 in Paris, France, by Evelyne Chetrite, who envisioned a brand that encapsulated effortless Parisian style. Drawing inspiration from her Moroccan roots and the elegance of Paris, Chetrite created a line of clothing that combined classic sophistication with contemporary details. Initially launched as a womenswear label, Sandro expanded […]

Florentina Leither

Whimsical Maximalism and Sustainable Craft: The World of Florentina Leitner Origins and Founding Florentina Leitner, an Austrian fashion designer, launched her eponymous label in 2021 after graduating from the Royal Academy of Fine Arts in Antwerp. Her background includes early studies in fashion design from the age of 14 at the Vienna Fashion School in Hetzendorf. Leitner’s […]

Hannah Jewett

Digital Alchemy and Sculptural Edge: Hannah Jewett’s Jewelry for the Post-Internet Age Origins and Founding Hannah Jewett launched her namesake jewelry label in 2017, emerging from New York City’s underground art and fashion scenes. With a background in sculpture and painting, Jewett transitioned into jewelry design, bringing a unique perspective that blends traditional craftsmanship with […]

Olivia Rubin

Rainbow Revival: Olivia Rubin’s Joyful Take on Modern Femininity Origins Olivia Rubin, a graduate of Central Saint Martins, launched her first womenswear line after gaining experience with renowned fashion houses such as Alexander McQueen, Dior, and John Galliano. After taking time off to focus on her family, she relaunched her eponymous brand in 2017 from her […]

Collina Strada

Collina Strada: A Vibrant Vision for Fashion and Sustainability Origins and Founding Collina Strada was founded in 2009 by Hillary Taymour, a New York-based designer with a passion for sustainability and self-expression. Originally conceived as a handbag label, Collina Strada quickly evolved into a full-fledged fashion brand that challenges traditional industry norms. Taymour’s vision blends bold, playful designs with ethical practices, creating […]

Rat and Boa

The Sirens of Seduction: Rat & Boa’s Cult Glamour Origins and Founding Rat & Boa was founded in 2015 by friends Valentina Muntoni and Stephanie Bennett, who met while modeling and bonded over their shared love of slinky silhouettes and vintage drama. The brand, named after a Stevie Nicks lyric, was born out of a […]

Aureum

Aureum: Timeless Jewelry for Modern Glamour Origins and Founding Aureum Collective, often simply referred to as Aureum, was founded in 2020 by Courtney Arndt and Jaclyn Forbes, a dynamic duo with a shared vision of creating bold, timeless jewelry that exudes modern elegance. Based in New York City, Aureum quickly gained recognition for its vintage-inspired aesthetic, offering pieces that feel equally at home in a casual […]