Aureum Collective is a contemporary jewelry brand founded by Cass DiMicco and Matthew Hoyle in 2019. Known for its bold, statement-making pieces, the brand quickly gained a following for its luxurious yet accessible designs. Aureum blends classic elegance with modern trends, catering to fashion-forward individuals who seek standout jewelry that exudes sophistication.
History
Founding and Vision
Cass DiMicco, a former fashion influencer, and Matthew Hoyle, an entrepreneur, launched Aureum in 2019. The founders aimed to create a jewelry brand that combined high-fashion aesthetics with affordability. Drawing inspiration from their backgrounds in fashion and business, they set out to design pieces that could elevate everyday outfits while remaining accessible to a broader audience.
Early Success and Expansion
Aureum’s initial collections featured eye-catching, gold-plated jewelry that quickly resonated with consumers. The brand’s unique designs, which include chunky chains, bold hoops, and intricate pendants, stood out in a crowded market. Leveraging Cass DiMicco’s influencer background, Aureum effectively utilized social media to showcase its products, resulting in rapid growth and a loyal customer base.
Recognizing the importance of a strong online presence, Aureum launched an e-commerce platform that allowed customers worldwide to purchase their pieces. This move significantly boosted the brand’s visibility and accessibility, contributing to its swift expansion.
Key Milestones
- 2019: Cass DiMicco and Matthew Hoyle found Aureum.
- 2020: Rapid growth through social media marketing and influencer collaborations.
- 2021: Expansion of product lines to include more diverse jewelry designs.
- 2022: Launch of exclusive limited-edition collections.
Design Philosophy
Aureum’s design philosophy revolves around creating bold, luxurious pieces that make a statement. The brand focuses on using high-quality materials and innovative designs to produce jewelry that stands out. Each piece is crafted to add a touch of elegance and sophistication to any outfit.
Key Characteristics
- Boldness: Aureum embraces large, statement-making designs that draw attention and make a strong impression.
- Quality: The brand prioritizes high-quality materials, including gold-plated metals, to ensure durability and a luxurious finish.
- Elegance: Despite their boldness, Aureum’s pieces maintain a sense of classic elegance, making them versatile additions to any wardrobe.
- Accessibility: By offering luxurious designs at more affordable prices, Aureum makes high-fashion jewelry accessible to a wider audience.
Product Range
Necklaces
Aureum’s necklace collection includes a variety of designs, from chunky chains to delicate pendants. These pieces often feature intricate detailing and bold shapes, reflecting the brand’s commitment to standout style.
Earrings
The brand offers an extensive range of earrings, including hoops, studs, and statement drops. Each design is crafted to add a touch of glamour and sophistication, suitable for both everyday wear and special occasions.
Bracelets
Aureum’s bracelets range from sleek bangles to bold cuffs. These pieces are designed to be stackable, allowing customers to create personalized, layered looks.
Rings
The brand’s rings include a mix of statement pieces and stackable bands. Each ring showcases Aureum’s attention to detail and commitment to creating unique, eye-catching designs.
Cultural Impact
Brands like Aureum
Some brands like Aureum that are featured on Style Encyclopedia are Heaven Mayhem, and Mega Jewelry.
Celebrity Endorsements
Celebrities and influencers frequently wear Aureum jewelry, enhancing the brand’s visibility and appeal. Notable figures such as Hailey Bieber and Emily Ratajkowski have been spotted wearing Aureum pieces, reinforcing the brand’s reputation for stylish, high-quality jewelry.
Media Recognition
Fashion publications like Vogue, Harper’s Bazaar, and Elle have featured Aureum, highlighting its innovative designs and rapid rise in the fashion world. This media coverage has played a crucial role in building the brand’s reputation and expanding its audience.
Sustainability Initiatives
Aureum remains committed to sustainability by incorporating eco-friendly practices into its production processes. The brand uses recycled metals and ethical sourcing practices to minimize its environmental impact.
Ethical Production
Aureum collaborates with manufacturers that adhere to ethical labor standards, ensuring fair treatment and safe working conditions for workers. The brand’s commitment to transparency and responsibility extends throughout its supply chain.
Conclusion
Aureum Collective, founded by Cass DiMicco and Matthew Hoyle in 2019, has quickly become a leading name in contemporary jewelry. Known for its bold, luxurious designs and strong social media presence, the brand has garnered a loyal following and significant media attention. Through its dedication to quality, innovation, and sustainability, Aureum continues to set trends and inspire fashion-forward individuals seeking standout jewelry pieces.
