Everlane
Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]
PQ Swim
Swimwear with a Twist: The Allure of PQ Swim Origins and Founding PQ Swim, formerly known as PilyQ, was founded in San Diego, California by designer duo Amber Delecce and Daniella Iglesias. With backgrounds in European fashion and an eye for luxe detailing, they launched the brand with the goal of offering sophisticated swimwear infused […]
Musier Paris
Modern Muses: The Parisian Cool of Musier Origins Founded in March 2018 by French influencer and creative director Anne-Laure Mais, Musier Paris was born from a desire to blend vintage inspiration with contemporary design. Raised in the South West of France, Mais draws from her background steeped in surf culture and Spanish influences, infusing her collections […]
L*Space
Swimwear That Moves With You: L*Space’s Laidback Confidence Origins and Founding LSpace was founded in 1997 by California designer Monica Wise, who was inspired by her love for surf, sand, and sunshine. Originally conceived as a boutique swim label rooted in SoCal beach culture, the brand quickly expanded into resortwear and activewear thanks to its […]
Tombolo
Tropical Nostalgia, Reinvented: The World of Tombolo Origins and Founding Tombolo was founded in 2018 by childhood friends Christopher Galasso and Michael Sard in New York City. Both former finance professionals, the duo wanted to create resortwear that felt playful and nostalgic but also elevated in quality and storytelling. Inspired by vintage vacationwear, retro athletics, […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship.Outerknown blends California-cool aesthetics with a modern, relaxed attitude, […]
Of planet earth
House of CB
House of CB: Sculpted Glamour for the Modern Muse Origins Founded in 2010 by then 17-year-old Conna Walker, House of CB (short for “Celeb Boutique”) began as an eBay venture reselling ready-made pieces. With a £3,880 loan from her father, Walker transformed her side hustle into a fashion empire, designing clothing that accentuates the hourglass silhouette. Headquartered […]
Pixie market
Modern Staples, Future-Minded: Pixie Market’s Cool Minimalism Origins and Founding Pixie Market was founded in 2006 in New York City as a boutique retailer before evolving into an in-house label focused on creating trend-aware yet timeless pieces. The brand quickly became known for offering elevated essentials with a fashion-forward twist—blending minimalism, smart tailoring, and sustainability […]
GH Bass
G.H. Bass & Co.: Pioneers of the Penny Loafer Origins Established in 1876 by George Henry Bass in Wilton, Maine, G.H. Bass & Co. began with a straightforward mission: “To make the best possible shoe for the purpose for which it was intended.” The company initially focused on crafting durable footwear for farmers and outdoorsmen, gaining a reputation for quality and […]