Swimwear with a Twist: The Allure of PQ Swim
Origins and Founding
PQ Swim, formerly known as PilyQ, was founded in San Diego, California by designer duo Amber Delecce and Daniella Iglesias. With backgrounds in European fashion and an eye for luxe detailing, they launched the brand with the goal of offering sophisticated swimwear infused with feminine charm and artisanal craftsmanship. PQ Swim quickly became known for its flattering cuts, distinctive textures, and bohemian-luxe sensibility.
Ownership and Leadership
Amber and Daniella remain at the helm of PQ Swim, which continues to operate as an independent, women-led brand. Their ongoing leadership has ensured consistency in quality and brand vision, while also allowing for creative freedom across seasonal collections.
Aesthetic and Design Language
PQ Swim’s aesthetic is both romantic and refined—think scalloped edges, hand-crocheted details, macramé trims, and richly textured fabrics. Each piece is designed to flatter the body while offering statement details that elevate it beyond basic beachwear. The color palette often includes soft neutrals, tropical brights, and sunset-inspired ombrés. Their line also includes versatile resortwear, from breezy maxi dresses to coverups that double as evening looks.
Notable Pieces
- Lola Smocked Bikini – A best-seller featuring stretchy smocked fabric with delicate ruffles and ultra-flattering high-cut bottoms.
- Mila Macramé One Piece – A statement swimsuit with handmade macramé detail across the midsection, blending structure and softness.
- Isla Crochet Cover-Up – A long-sleeve sheer dress with hand-crocheted panels and a slightly boho feel, ideal for poolside layering.
- Reversible Bikinis – Many styles are double-sided, offering two prints or colors in one to maximize wearability.
- PQ Baby – A matching kids’ line with miniature versions of bestsellers for mommy-and-me moments.
Famous Fans
- Chrissy Teigen
- Shay Mitchell
- Vanessa Hudgens
- Hilary Duff
- Whitney Port
The Future
PQ Swim continues to evolve its product range with a growing emphasis on resortwear, accessories, and kids’ swim. The brand plans to expand its international wholesale network while keeping handmade embellishments and luxury construction at the core of its identity. Expect new fabric innovations, romantic seasonal themes, and even more artisanal details in upcoming collections.
