Dressed in LaLa
Dressed in Lala: Bold Fashion for the Unapologetically Unique Origins Dressed in Lala was founded in 2018 by Lex, who began the brand in her garage with a mission to create clothing that empowers individuals to express their true selves. Based in the United States, the brand quickly gained a following for its vibrant designs and […]
1xBLUE
1XBLUE: London’s Hyperrealist Streetwear Dream Origins Founded in 2020 by designer Lois Saunders, 1XBLUE emerged from East London’s underground fashion scene.Saunders, a self-taught creative, launched the brand to challenge conventional streetwear norms, infusing her designs with a blend of fantasy, nostalgia, and digital-age surrealism. Ownership 1XBLUE remains independently owned and operated by Lois Saunders. Her hands-on […]
Residus
Residus: Scandinavian Simplicity with a Sustainable Soul Origins Residus was founded in 2017 in Stockholm, Sweden, by Elin Mohlander and Evalena Jonsson. Both founders brought extensive experience from the fashion industry and a shared vision to create a label that prioritizes ethical production, sustainability, and timeless design. Their mission was to offer women high-quality, long-lasting garments that align with modern values and aesthetics. Ownership […]
Varley
Refined Performancewear: Varley’s Elevated Active Aesthetic Origins and Founding Varley was founded in 2015 by husband-and-wife duo Lara and Ben Mead, with headquarters in both London and Los Angeles. Blending the sophisticated style of London with the wellness-forward lifestyle of California, the brand was created to offer fashion-conscious women activewear that performs beautifully and looks […]
Donni
Donni: Effortless Comfort with a Chic Edge Origins and Founding Donni was founded in 2009 by Alyssa Wasko, who began making cozy scarves as a personal project after the passing of her father. What started as a way to find comfort soon evolved into a full-fledged fashion brand, known for its versatile, elevated basics that blend relaxed comfort with effortless style. Rooted in Los Angeles, Donni […]
Frankies Bikinis
Frankies Bikinis: Playful Swimwear Meets Effortless Luxury Origins and Founding Frankies Bikinis was founded in 2012 by Francesca Aiello, a young entrepreneur from Malibu, California. Inspired by her coastal upbringing and a desire to create stylish yet comfortable swimwear, Aiello began designing bikinis that reflected the laid-back elegance of Malibu’s beach culture. Initially a personal project, Frankies Bikinis […]
Aligne
Aligne: Contemporary Womenswear with Timeless Appeal Origins and Founding Aligne is a London-based womenswear brand that focuses on effortless, modern design with an emphasis on clean lines, structured tailoring, and timeless silhouettes. Founded with the idea of creating versatile, fashion-forward pieces, Aligne has quickly become a favorite for those who appreciate refined yet wearable wardrobe staples. The brand’s ethos centers on elevated everyday dressing, […]
Realisation
Réalisation Par: A Celebration of Individual Style Origins and Founding Réalisation Par, often referred to simply as Réalisation, was founded in 2015 by Teale Talbot and Alexandra Spencer, two Australian creatives with backgrounds in fashion and digital media. The name “Réalisation Par,” meaning “made by” in French, reflects the brand’s ethos of creating designs that resonate with real individuals and […]
For Love & Lemons
For Love & Lemons: Whimsical Femininity with a Flirty Edge Origins and Founding For Love & Lemons was founded in 2011 by Gillian Rose Kern and Laura Hall in Los Angeles, California. Childhood best friends from Wyoming, the duo launched the brand with a vision of creating romantic, ultra-feminine clothing with a playful, rebellious twist. The brand quickly gained recognition for its signature lace dresses, […]
Rhone
Built to Perform: Rhone’s Elevated Activewear Origins and Founding Rhone was established in 2014 by brothers Nate and Ben Checketts, along with co-founder Casey Edgar, in Connecticut. Frustrated by the lack of high-quality, stylish workout apparel for men, they sought to build a brand that delivered on both performance and aesthetic. Rhone launched with a […]