Tropic of C
Tropic of C: Sustainable Swimwear with a Timeless Appeal Origins and Founding Tropic of C was founded in 2018 by Candice Swanepoel, the South African supermodel best known for her work with Victoria’s Secret. Inspired by her global travels, Swanepoel envisioned a swimwear brand that combined timeless, minimal designs with sustainability. Tropic of C reflects her deep connection […]
Faithfull The Brand
Faithfull The Brand: Vintage-Inspired Resortwear with Ethical Roots Origins Founded in 2014 by Sarah-Jane Abrahams (Australia) and Helle Them-Enger (Norway), Faithfull The Brand was born out of a desire to create timeless resortwear with an ethical foundation. The duo met while living in Bali and established the brand’s headquarters there, building a business model centered around handmade production, transparency, and craftsmanship. Faithfull became […]
Jenni Kayne
Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]
Arket
Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]
Reformation
Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style.Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to addressing […]
Dior
Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]
Pistola
Pistola: Contemporary Denim with an Effortless Edge Origins and Founding Pistola was founded in 2013 by Grace Na in Los Angeles, California. With over two decades of experience in the apparel industry, Na identified a gap in the market for premium-quality denim at an accessible price point. Her goal was to create versatile, modern jeans and ready-to-wear pieces that reflect the independent spirit of […]
& Other Stories
& Other Stories: A Global Tapestry of Feminine Fashion Origins & Other Stories was launched in 2013 as part of the H&M Group, with the vision of offering a diverse range of women’s fashion that encourages personal storytelling through style. The brand debuted with seven stores in major cities including Barcelona, Berlin, Copenhagen, London, Milan, Paris, and Stockholm, and has since expanded to over 50 stores […]
Victoria Beckham
Sharp, Sleek, and British by Design: Victoria Beckham’s Fashion Empire Origins and Founding Victoria Beckham launched her eponymous brand in 2008 in London. What began as a tightly edited line of bodycon dresses quickly evolved into one of Britain’s leading luxury labels. Leveraging her global fame and innate sense of style, Beckham built a fashion […]
Love Shack Fancy
LoveShackFancy: Whimsical Romance in Fashion Origins and Founding LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, […]