Set Active
Set Active: Elevated Basics for the Modern Lifestyle Origins and Founding Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance.Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven approach, […]
Cos
COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]
Oscar De La Renta
The Icon of Glamour: Oscar de la Renta’s Everlasting Elegance Origins and Founding Oscar de la Renta was founded in 1965 by the Dominican-born designer of the same name, who began his career in Madrid and rose to fame in the 1960s as a couturier to First Ladies and New York society. His namesake brand […]
Base Range
Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
Aje World
Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]
Armani
Armani: Timeless Sophistication and Italian Elegance Origins and Founding Giorgio Armani S.p.A. was founded in 1975 by Giorgio Armani and his business partner Sergio Galeotti in Milan, Italy. The brand emerged as a revolutionary force in Italian fashion, introducing a refined, minimalist aesthetic that redefined luxury. Giorgio Armani’s early focus on soft tailoring and neutral palettes quickly became his signature, offering a modern take on traditional menswear and […]
Kule
KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]
Lisa say Gah
Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]
Retrofete
Retrofête: Dazzling Glamour with a Vintage Twist Origins and Founding Retrofête was founded in 2018 by Ohad Seroya and Aviad Klin, two fashion entrepreneurs with a vision to create a brand that celebrates opulence, femininity, and party-ready fashion. Based in New York City, the brand draws inspiration from the glamour of the disco era, blending vintage aesthetics with modern silhouettes to create statement pieces designed […]
Natori
Natori: East-Meets-West Elegance in Luxury Fashion Origins and Founding Natori was founded in 1977 by Josie Natori, a former Wall Street executive turned fashion visionary. Born in the Philippines, Natori sought to create a brand that merged Eastern artistry with Western sensibilities, bringing luxury, craftsmanship, and cultural heritage to the world of lingerie, sleepwear, and ready-to-wear fashion. What started as a single embroidered nightgown inspired […]