Cos
COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]
Base Range
Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
Aje World
Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]
Armani
Armani: Timeless Sophistication and Italian Elegance Origins and Founding Giorgio Armani S.p.A. was founded in 1975 by Giorgio Armani and his business partner Sergio Galeotti in Milan, Italy. The brand emerged as a revolutionary force in Italian fashion, introducing a refined, minimalist aesthetic that redefined luxury. Giorgio Armani’s early focus on soft tailoring and neutral palettes quickly became his signature, offering a modern take on traditional menswear and […]
Marine Serre
Dystopian Couture: Marine Serre’s Visionary World Origins and Founding Marine Serre launched her namesake label in 2017 after winning the prestigious LVMH Prize at just 25 years old. A graduate of La Cambre in Brussels and a former designer at Balenciaga and Dior, Serre emerged with a sharply futuristic vision—melding couture craftsmanship with performancewear, upcycling, […]
Lisa say Gah
Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]
JW Anderson
Gender Fluid Meets Fashion Forward: The Experimental World of JW Anderson Origins and Founding JW Anderson was founded in 2008 by Northern Irish designer Jonathan Anderson as a menswear label. His avant-garde designs and deconstructed silhouettes quickly gained critical acclaim, and by 2010, the brand expanded into womenswear. With a unique mix of craftsmanship, subversion, […]
Bye Bambi
Bye Bambi: Ruffled Rebellion Meets Y2K Romance Origins Bye Bambi was founded in 2018 by Australian designer Andi Short. Inspired by her grandmother Lynette, a skilled dressmaker, Short began sewing at a young age, eventually launching her own label from her bedroom in Melbourne. The brand quickly gained traction for its unique blend of nostalgic aesthetics and […]
Retrofete
Retrofête: Dazzling Glamour with a Vintage Twist Origins and Founding Retrofête was founded in 2018 by Ohad Seroya and Aviad Klin, two fashion entrepreneurs with a vision to create a brand that celebrates opulence, femininity, and party-ready fashion. Based in New York City, the brand draws inspiration from the glamour of the disco era, blending vintage aesthetics with modern silhouettes to create statement pieces designed […]
Saint Laurent
Saint Laurent: Iconic Elegance and Revolutionary Style Origins and Founding Saint Laurent, originally founded as Yves Saint Laurent in 1961 by Yves Saint Laurent and his partner Pierre Bergé, revolutionized the fashion industry by blending classic Parisian elegance with bold, modern innovations. The French label made history by introducing ready-to-wear luxury with its Rive Gauche line in 1966, democratizing high fashion. From the iconic Le Smoking tuxedo suit […]